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C-Level Marketing Kit
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C-Level @ A Mile High Marketing and Media Kit

Enclosed in this kit:

  • Promotional copy
  • Social media calls to action and tips
  • Past celebrities testimonials
  • A sample email for celebrities to send to vendors
  • 2014 C-Level press release
  • C-Level graphics to use on your website, ads or other promotions

Promotional copy

The following promotional copy should be used for emails to your network about your involvement in C-Level. This includes media alerts, press releases, and/or on social media sites:

 

C-Level @ A Mile High is the largest technology business-to-business networking event that pairs solution providers with executive decision makers helping to keep $1 billion worth of business in Colorado. (Company Name) will be there to support Colorado Technology Association and their efforts to make Colorado the world’s technology leader. Register today: www.clevelmilehigh.org

or

C-Level @ A Mile High is where you can meet C-suite decision makers, learn what they need and share your technology solutions. The potential to your business is endless… (Include personal statement of business or connections gained from event) Don’t miss out on the place to be in Colorado if you want to grow your business. www.clevelmilehigh.org


4 Quick Steps to Social Media Calls-to-Action

Twitter

  1. Include @ColoTechAsn and the hashtag #CLevel2015 in tweets about the event
  2. Follow @ColoTechAsn and retweet messages you find on @ColoTechAsn about C-Level

LinkedIn

  1. Sign in to LinkedIn (create an account if you don't have one.)
  2. Search for the Colorado Technology Association Community group (this is different than the CTA company page). Join the group if you are not a member. The CTA LinkedIn community is qualified, so you will have to wait a day for your membership to be approved.
  3. Once you are approved, go to the group page and start a discussion or comment/share one that is already going. You should see a discussion box next to your image at the top of the page. Give a testimonial about your involvement with C-Level.
  4. If you see other posts about C-Level, comment on them instead of clicking "like” to keep the buzz going. To do this, roll your cursor over the post, you will see options to like, comment, and more. Click on comment and a box will appear for you to fill in. Also consider tweeting your comment.
  5. Connect to John Meyer with Hitatchi Data Systems and comment on his C-Level posts. If you're not connected already, search for him and make a connection.
  6. Spread the news about C-Level to all your contacts by a) posting an activity update from your LinkedIn profile page and b) visiting groups you are a member of and starting a discussion in that group (the same way you would start a discussion on the CTA community group).

Facebook

  • Follow us on Facebook
  • Create a C-Level invitation sharing your company’s involvement and invite your followers to learn more about the event.
  • Post a comment about your involvement at C-Level and remind your viewers that C-Level is popular and could sell out early. Register now: www.clevelmilehigh.org.
  • Do you have pictures of past C-Level events to share? If so post them to Facebook. Need pictures? Let us know and we will share CTA photos from past years.
  • Don’t forget to use #CLevel2015

 

Past celebrities testimonials 

"C-Level is a great opportunity for the broad Colorado technology community and friends to gather and share ideas. Last year, in addition to our winning bidder, my team was able to follow up with over 20 great attendees following the event."

- Jim Braun, Director of Operations, Google

"I relocated to Colorado a few months before attending last year's C-Level. It was a great opportunity to meet people in the community, get to know other industry executives and connect with vendors around the state. C-Level helped me establish a strong local network and I have ongoing relationships with many of the contacts I made there."

-Brandon Ridenour, CTO, HomeAdvisor 

CTA is an essential catalyst for the technology economy in Colorado. C-Level provides well-deserved financial support for CTA and provides a perfect venue for technology professionals and providers to come together. I have participated for several years as a CIO and wouldn't miss it. I hope to see you there.

- Robert Meilen, VP and CIO, HunterDouglas

 

"[C-level] is a great place to get to know the technology community in Colorado. There are a lot of companies out there, small to large, and this is a great place for those companies to get on my radar and tell their story. C-Level is a fantastic event as it allows me to give of my time, raise funds for a worthy organization and a worthy cause, and because it allows me to network and interact with my peers."

- James Gaulke, VP Information Technology, PDC Energy


A sample email for celebrities to send to vendors

One of the advantages of being a C-Level celebrity is the time you will save vetting vendors, getting stuck on cold calls and having to accept or decline meetings with new vendors.

As soon as you accept our invitation to become a C-Level celebrity, please prep your staff to inform potential new vendors that they can attend C-Level @ A Mile High if they want to meet you.And if they are seeking guaranteed quality time with you, they will have the opportunity to bid on you. This not only displays their commitment to meeting you and getting to know your company, but it also shows their support for Colorado Technology Association!

The following email is for your use with vendors:

 

Hello (name),

I received your request to meet with me and want to give you the opportunity to do just that.

I’m participating in an event called C-Level @ Mile High. This fundraising event is put on by the Colorado Technology Association (CTA) and is a business development opportunity, "celebrity” auction and silent auction that would give you the chance to network with several hundred industry leaders and many Colorado top executives including myself.

CTA’s mission is to lead an inclusive network that benefits our member community, advocate for a pro-business and technology-friendly climate, influence the development of a robust talent pipeline and lead initiatives to help companies grow. During CTA’s C-Level @ Mile High I, like 60 other executives, will be auctioning off future time with myself. The person or company that wins my time will be invited to (put in your package here…) with me.

This year, CTA’s C-Level @ Mile High is being held at Sports Authority Field on Thursday evening, March 19, 2015. Find out more: www.clevelmilehigh.org.

Please register for this exciting evening and come bid on me! I hope to see you there.

 


 

 

Media Release

FOR IMMEDIATE RELEASE

Media Contact: Megan Ryan, VP of Marketing & Events, 303.592.4069megan@coloradotechnology.org

9th Annual C-Level @ A Mile High connects solution providers with tech executives in a one-of-a-kind marketplace

Colorado Technology Association fundraiser to take place March 19th 

Denver, CO (February 4, 2015) – In the business world, relationships are everything. The Colorado Technology Association (CTA) is hosting its 9th annual C-Level @ A Mile High, which connects technology solution providers of all sizes with technology executives who have budgets to spend on innovative solutions.  On March 19, 2015, at Denver’s Sports Authority Field, more than  1,200 industry leaders will connect on a personal and professional level at the largest technology business exchange in Colorado and CTA’s largest annual fundraiser.

More than 65 executives, labeled "celebrities" for this event, will be in attendance representing over 60 IT and tech-related companies. Past celebrities have been from companies such as CH2M Hill, Arrow Electronics, ViaWest, HSS Inc., Hunter Douglas, IQ Navigator, DaVita, OtterBox and many more.  Attendees will have the undivided attention of celebrites and the opportunity to bid on time with the executives whose planned projects match their business objectives.  Each celebrity offers an outing of their choice to share with the winning bidder, which is an opportunity to create a lasting connection.

"[C-Level] is a great place to get to know the technology community in Colorado. There are a lot of companies out there, small to large, and this is a great place for those companies to get on my radar and tell their story,” said James Gaulke, VP Information Technology with PDC Energy.

Billions of dollars in potential business are available for attendees offering technology solutions to C-level celebrities – that is business that could stay in Colorado as a result of this event. Celebrities volunteer their time at C-Level @ A Mile High, which is the association’s largest fundraising activity each year. In addition, more than 150 industry volunteers help to put the event on each year.

 

C-Level @ A Mile High

Date: March 19, 2015

Time: 5:00pm - 8:00pm

Where: Sports Authority Field at Mile High, 1701 Bryant Street, Denver, CO 80204

Learn more: www.clevelmilehigh.org

 

About Colorado Technology Association: The Colorado Technology Association (CTA) leads the network of companies and professionals fueling Colorado's economy, through technology. Since 1994, the association has represented Colorado’s technology industry, one of the fastest growing industries in the state. The CTA leads an inclusive network that benefits our member community, advocates for a pro-business and technology-friendly climate, influences the development of a robust talent pipeline and leads initiatives to help companies grow. For more information on Colorado Technology Association, please call 303.592.4070 or visit ColoradoTechnology.org.

 

Note to the media: Please contact Megan Ryan at 303.592.4069 by 2/27/15 for a complimentary media pass.

 

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Colorado Technology Association announces 2015 celebrities for C-Level @ A Mile High

Arrow Electronics, ViaWest, CH2M Hill, Crocs, DaVita, Intrawest, Vail among featured companies for March 19th tech industry event

 

Denver, CO (March 8, 2015) – The Colorado Technology Association (CTA) hosts the annual C-Level @ A Mile High, which connects technology solution providers of all sizes with technology executives who have budgets to spend on innovative solutions.  More than  1,200 industry leaders will connect on a personal and professional level at the largest technology business exchange in Colorado and CTA’s largest annual fundraiser on March 19, 2015 at Denver’s Sports Authority Field at Mile High Stadium.

 

More than 55 executives, titled "celebrities" for this event, will be in attendance representing companies such as Arrow Electronics, CH2M Hill, Crocs, DaVita, DigitalGlobeHunterDouglas,  Intrawest, QEP Resources, Western Union, Vail Resorts, ViaWest and many more.  Attendees will have the opportunity to bid on time with the executives whose planned IT projects match their business objectives.  Each celebrity offers an outing of their choice to share with the winning bidder, which is an opportunity to create a lasting connection.

 

2015 Celebrities


acumen digital – Michael Marcotte, CEO
Air Methods – Doni Perry, VP, Information Technology
ARCADIS – Mark Endry, NA CIO & SVP Global Infrastructure
Arrow Electronics – Peter Koliopoulos, VP NA Marketing
BI Incorporated, A GEO Group Company – Andrea Young, CIO
Blue Ocean Enterprises – Rob Rhyne, Director, IT & Information Security
CH2M HILL – Craig Fletcher, CTO
CH2M HILL – David Anderson, SVP, CIO
Children's Hospital Colorado – Andrew Blackmon, CTO
CIO Source – Greg Sparks, President
Colorado Rockies Baseball Club – Bill Stephani, Sr.
Director, Information Systems
Crocs – Rob Grant, IT Sr Director
Crocs – Brian Horsman, VP – IT
Crocs – Stephen Katsirubas, SVP & CIO
DaVita Healthcare Partners – Alan Cullop, CIO & SVP
DaVita Healthcare Partners – Sibito Morley, VP, IT Operations
Denver Health Hospital – Jeffrey Pelot, CTO
Denver Health Hospital – Timothy Brannigan, Assoc. CIO
Dice Holdings – Klavs Miller, CTO
DigitalGlobe – Jeff Robertson, SVP & CIO
DISH – John Swieringa, SVP & CIO
Ebags – Mike Frazzini, VP of Technical Ops & Business Intelligence
Ebags – Rob Cassidy, President & COO (Interim CEO)
FirstBank – Albert Kendrick, CIO
Group Voyagers – Ken Migaki, CIO
Helix Education – John Vice, VP, IT Operations
HomeAdvisor – Brandon Ridenour, CTO/CPO
HOSTING – Darrell Hyde, CTO
HSS Inc. – Marina Johnson, CIO
HunterDouglas – Rob Meilen, VP & CIO Information Technology
Intrawest – Jeff Grayson, SVP, CIO
IQNavigator – Sherri Hammons, CTO
Jacobs Entertainment Inc. – Steve Edwards, IT Director
Level 3 Communications – Jack Waters, CTO
M.D.C. Holdings – Kelly Taga, VP & CIO
OtterBox – Mike Dalke, Sr Director of IT
PDC Energy – James Gaulke, VP Information Technology
Ping Identity – Andre Durand, CEO
Ping Identity – John Cannava, VP of Information Systems
Pinnacol Assurance – Robert Norris, VP of Strategic Development & CIO
QEP Resources – Jamie Cutler, CIO
Quark Software – Gavin Drake, VP of Marketing
Red Robin Gourmet Burgers – Chris Laping, CIO
Red Robin Gourmet Burgers – Evan Eakin, VP, Information Technology
SquareTwo Financial – Bill Weeks, SVP & CIO
Swiftpage – Amar Amarnath, CIO
Swiftpage – Bob Ogdon, Chairman & Founder
Swiftpage – John Oechsle, President & CEO
UDR – Scott Wesson, SVP, CIO
Urban Fulfillment Services – Michael Alden, Sr. VP HRO
Vail Resorts – Tim April, VP of IT
Vail Resorts – Robert Urwiler, EVP/CIO
ViaWest – Jason Carolan, CTO
ViaWest – Peter Strauss, COO
Western Union – Darius Jack, VP of IT Infrastructure & Operations
Zayo – Christian Teeft, VP of Cloud Architecture
ZOLL – Scott Ford, VP Operations & IT



View all celebrity profiles.

 

Celebrities volunteer their time at C-Level @ A Mile High, which is the association’s largest fundraising activity each year. Hundreds of millions of dollars in potential business are available for attendees offering technology solutions to the participating technology executives – that is business that could stay in Colorado as a result of this event.

This event would not be possible with the sponsorship support of the following businesses: ViaWest, Hitachi Data Systems, Compri Consulting, Aspenware, CommVault, GTRI, Comcast Business, One Neck, ServiceNow, Veeam, Zayo, Delphix, Cloudera, ExaGrid, Software AG, Ping Identity, CGI, Dynatrace, Telesphere, Zunesis, Quantum, ReadyTalk, FORTRUST, ConnectandSell, Synoptek, Schomp BMW, Innovation & Tech Today, BizWest Media, ColoradoBiz Magazine, V3 Media, Wayin, Green House Data, and The Judge Group. View all sponsors.


Learn more about the event and view celebrity profiles at www.clevelmilehigh.org/celebrities.

 

Note to the media: Please contact Megan Ryan at 303.592.4069 or megan@coloradotechnology.orgfor a complimentary media pass to attend. Pre-registration is required. Contact Megan at 720.468.2244 the night of the event. 

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About Colorado Technology Association: The Colorado Technology Association (CTA) leads the network of companies and professionals fueling Colorado's economy, through technology. Since 1994, the association has represented Colorado’s technology industry, one of the fastest growing industries in the state. The CTA leads an inclusive network that benefits our member community, advocates for a pro-business and technology-friendly climate, influences the development of a robust talent pipeline and leads initiatives to help companies grow. For more information on Colorado Technology Association, please call 303.592.4070 or visit ColoradoTechnology.org.

 

 


C-Level Graphics

 

 

 

 

 


 

Help us make this the best event ever! Please contact your network about this amazing event and let them know that it will sell-out soon, so register today!

www.clevelmilehigh.org

If you don't find what you're looking for, contact Megan Ryan, CTA VP of Marketing & Events at 303.592.4069 or megan@coloradotechnology.org.

 


 

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