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APEX Awards Marketing Kit
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Help us get the word out about APEX!

Use these materials promote APEX Awards & Conference to your community in emails, newsletters, or in person. All of us working together makes the Colorado technology industry stronger. Thank you for your support!

  • Letter from CTA CEO, Erik Mitisek
  • Sample promotional copy
  • Sample signature file
  • Social media calls to actions and tips
  • APEX Fact Sheet
  • APEX one-sheet
  • APEX logo

Letter from CTA CEO, Erik Mitisek

Greetings!

We are looking forward to two of our signature events happening this year in November. The APEX Awards will be held on Wednesday, November 5, 2014 and the APEX Conference will take place on Thursday, November 20th.

The 14th annual APEX Awards will recognize Colorado’s technology excellence, highlighting remarkable leaders and innovators. Since 2001, the Colorado Technology Association has hosted this prestigious event bringing together the community and celebrating the exceptional people, companies and accomplishments of the year. Join more than 1,000 of your peers to celebrate industry excellence!

Designed for creative encounter and collaboration, the APEX Conference is the Colorado technology industry’s opportunity to celebrate accomplishment and set the direction for the coming year by gathering the community, recognizing excellence, sparking innovation, introducing disruption and proposing opportunity. APEX is the largest tech conference in the state, representing the nearly $50 billion industry and Colorado’s fastest growing sector. This year the event is expected to draw more 1,200 attendees.

We’d love your help in spreading the word about these important events for our industry. Here are a few ways that you can help the CTA support the Colorado’s technology industry through APEX.

- Tweet about the APEX event mentioning our @colotechasn Twitter handle and the hashtag #APEXCO
- Invite your staff and colleagues to gather for Colorado’s largest tech summit by sharing it in your newsletter or on your LinkedIn group.
- Place a listing for APEX in your events calendar.

Your efforts to support the technology industry are appreciated and we look forward to recognizing our members’ excellence in November.

Erik Mitisek
CEO, Colorado Technology Association



Sample promotional copy

Use this copy for newsletters, flyers, emails and other promotional materials to promote the APEX events:

APEX Awards
For the past 14 years, CTA has hosted the prestigious APEX Awards honoring innovative thinkers and leaders in technology. Celebrate Colorado’s best at the APEX Awards dinner on November 5th at the Hyatt Regency in Downtown Denver. Get your tickets now! http://apexcolorado.com/awards/.

APEX Conference
Designed for creative encounter and collaboration, APEX is the Colorado technology industry’s annual conference to celebrate accomplishment and set the direction for the coming year by gathering the community, recognizing excellence, sparking innovation, introducing disruption and proposing opportunity. We will be there to support the Colorado Technology Association and their efforts to make Colorado the world’s technology leader. Join us! http://apexcolorado.com/conference/

Sample signature files

Join (me, or organization name) in being a part of the conversation driving Colorado technology at APEX in November.

(I, or organization name) support the Colorado technology industry! Be a part of the conversation at APEX in November.



4 Quick Steps to Social Media Calls to Action

Links for social media promos:

APEX Awards: http://bit.ly/apexdinner

APEX Conference: http://bit.ly/apexconf14

Twitter
1. Follow @ColoTechAsn (and we’ll follow you!)

2. The Twitter hashtag for the awards and conference is #APEXCO
3. Tweet under your account and include @ColoTechAsn and #APEXCO and mention your involvement at APEX
4. Retweet messages about APEX you find on @ColoTechAsn
Sample Tweet: I’ve been nominated for an APEX Award through @ColoTechAsn. Join me at the APEX Awards on 11/20. http://bit.ly/apexdinner #APEXCO

Sample Tweet: We’re looking forward to the @ColoTechAsn APEX Conference on November 20th. http://bit.ly/apexconf14 #APEXCO

LinkedIn
1. Join the Colorado Technology Association Community group page (this is different than the CTA company page). You will receive a notification when your membership has been approved — typically within a day.
2. Once you are approved, you will see a discussion box next to your image at the top of the page. Start a discussion or give a testimonial about your involvement with APEX.
3. If you see other posts about APEX, comment or "like” them to keep the conversation going and broaden the audience. Also, consider tweeting your comment by clicking the Twitter icon and following directions.
4. Spread the news about APEX to all your contacts by a) posting an activity update from your LinkedIn profile and b) visiting groups you are a member of and starting a discussion in that group (the same way you would start a discussion on the CTA community group).

Facebook
1. Follow us on Facebook - Colorado Technology Association page
2. Post a comment about your involvement at APEX, remind your followers that APEX will sell-out and tag CTA in your post. Encourage them to register now!

3. Use the following links to drive traffic to the informational pages about the events:
APEX Awards: http://bit.ly/apexdinner and APEX Conference: http://bit.ly/apexconf14

4. Do you have pictures of past APEX events to share? If so post them to Facebook. Need pictures? Let us know and we will send you ours to share.

APEX Awards Facts
Award nominations have been submitted for nine APEX award categories. Nominees for 2014 APEX Awards include more than 43 companies and 28 individuals from across Colorado. At the APEX Awards, we recognize Colorado’s technology excellence, highlighting remarkable leaders and innovators.

The awards to be given in 2014 include: Bob Newman Lifetime Achievement, Technology Startup Company of the Year, Technology Company of the Year, Technology Project of the Year, Chief Information Officer of the Year, Technology Entrepreneur of the Year, Technology Teacher of the Year, Technology Advocate of the Year and Woman in Tech of the Year.

Join us in honoring them at the 14th annual awards gala on Wednesday, November 5, 2014 at the Hyatt Regency in downtown Denver.

Download the PDF flyer to share with colleagues.



APEX Conference Facts

Additional details will be added here as they are confirmed.

APEX Speakers – Technology Leaders & Innovators
Confirmed speakers include:

  • Michael Locatis, Founder & CEO of Nexusist
  • Rob Meilen, CIO, Hunter Douglas
  • Michael Marcotte
  • Molly Rauzi, CIO of Gagen McDonald
  • Jack Waters, President Network Services and CTO, Level 3 Communications

Sponsors
APEX continues to attract respected companies as sponsors including: American Sentinel, Comcast Business, CommVault, Cooley, EKS&H, Fortrust, Hitachi Data Systems, Holland & Hart, Schomp BMW and ViaWest.

Conference Theme
In 2014, the conference will focus on fueling Colorado’s economy through technology with a theme of "Accelerating Company Growth through Leadership, Culture and Innovation.” Speakers will showcase national and global trends looking into 2015, local case studies of company culture, and intentionally disruptive conversations about business and technology.

APEX Logo

Download the eps version of the APEX logo. For guidance on appropriate use of logo, please contact Selina Sandoval, selina@coloradotechnology.org or 720.382.5925.

Help us make this the best APEX ever! Email your network about these amazing events and that it will sell-out soon, so register today.

If you don’t find what you’re looking for, contact Selina Sandoval at 720.382.5925


Wall of Fame page 


Help us make this the best event ever! Email your network about this amazing event and that it will sell-out soon, so register today!

If you don't find what you're looking for, contact Selina Sandoval, selina@coloradotechnology.org

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