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Apex Awards - Frequently Asked Questions


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Frequently Asked Questions - Apex Awards

"Is financial information required to complete the nomination?” The nominees tend to be private companies and we understand the confidentiality of financials; however, the Apex Awards objective is to recognize successful companies in Colorado.  Qualitative and quantitative data is requested to prove success and growth of a company. If no quantifiable information is given, the nomination will not be as competitive.  The only category that requires financial information is Technology Company of the Year.  Judges and staff are asked to sign confidentiality agreements and no nomination is published or shared.  PLEASE NOTE - Due to the nature of Venture Capitalist's work, these judges do not sign NDAs. 

"Do nominees need to be headquartered in Colorado?” 
The Apex Awards are designed to recognize and promote the Colorado technology industry; however, there are three awards, IT Project, Technology Product and Technology Services, that only need to have operations in Colorado.  Nominees for the Technology Company of the Year, and Rookie of the Year must be headquartered in Colorado. 

"Can I self nominate?” - YES! Self nominations are encouraged. You know your company best. Some nominees utilize marketing and PR agencies.  Work with your marketing department or a 3rd party agency. 

"How do I nominate?” - It’s easy! Nominations are received online. Please submit via the appropriate online form(s).  TIP: copy and paste all the questions to a new document, so you can edit freely; then when finished, you can go back in and paste your answers.

"Can I nominate for more than one category?” - Technically you will be judged for all categories as judges will select the best company for each category. If you are striving for a particular category, tailor your answers to that category.

"What is "Buy Time?” - The initial deadline for nominations is May 25, 2011.  For $35 you can "buy time” and extend your nomination deadline a week to June 1, 2011.  Fee and nomination must be received by June 1st for the nomination to be eligible.  Fees can be paid by calling Colorado Technology Association at 303-592-4070.


"Do nominees receive a discount to attend the awards program?" As the Colorado Technology Association, we are proud to recognize Colorado’s technology companies and professionals through the Apex Awards. Colorado Technology Association is a not-for-profit association that is supported through memberships. As a not-for-profit we must cover the costs of each signature event through sponsorships and ticket sales. This requires us to ask our nominees to purchase tickets for this event.  As a membership based organization we price our tickets at member and nonmember rates, so members always received the greatest discount.  However, nominees are the highlight of the show and therefore we extend a special discount to our nonmember nominees. *Teachers will receive a complimentary-hosted ticket.  

Other Nominee Concerns

"This isn’t our best year” - Judges look at overall success and strategy, not just current projections.

"I don’t have time” - The nomination doesn’t require much time and if selected as a winner, can give a great return for minimal resources.  Engage the marketing department; often times you can reuse and tweak information used in investor reports or other already made materials. 

"Is the information confidential?” - YES!  All judges are required to sign confidentiality agreements.

"What if we don’t win?” - Each year is different and includes different candidates.  It’s important to apply every year, so judges see continued success. Much is gained just by nominating.

"It takes too long”  The core of the nomination is only 4-6 questions!!  The rest is administrative information such as contact information.  And, if you don’t choose to be in the running for Technology Company of the Year, then you don’t have to provide financial information.  Also, make nominations a part of your overall marketing strategy and use the nomination for other awards. 

"I’m not the marketing person.”  You don’t have to be a marketing professional to write a nomination, you just need to believe in the company or person that you’re nominating.  If you give yourself enough time to go back and make changes, your passion will eventually come out in your writing.  Also, watch and listen to this Nomination Writing Workshop.

"I want to nominate my client, but I don’t know everything that should be in the nomination.”  Nominating your client (whether the company or the person) does take a little more planning.  Call or email your contact at the company and let them know you would like to nominate their company, then schedule a coffee or lunch.  In the meantime, read and print out the nomination form.  Though you may already know the company, do more research and write down points you want to make sure you include in the nomination.  Then, at the coffee or lunch you ask them questions in the areas that you’re missing. 

"We do most of our business outside of Colorado.”  Global companies can still promote local awards.  It shows true leadership and community involvement.  What customer wouldn’t want to see their vendor win an award? 

"I want to nominate my company, but I don’t want to seem overconfident by self nominating.”  It’s ok to show the world your company is successful!  Far too often, we only hear the bad news about companies, their laying off employees, fraud or scandal.

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