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News & Press: Colorado Technology Industry

Colorado engagement marketing agency featured in AdWeek

Thursday, April 26, 2012   (0 Comments)
Posted by: Catharine Lurie
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Big Fish, Small Ponds - A look at small agencies across the nation that are proudly serving local clients

By Gabriel Beltrone 

Burns Marketing Johnstown, Colo.: population 9,886 (town), 305,525 (metro Fort Collins-Loveland) 

In the age of connectivity, it’s become easier for a small town advertising agency to mine for business beyond its borders. Over the last decade, some 60 percent of Burns Marketing’s business has come from out of state. And with major accounts such as Hewlett Packard (a client for 25 years), the 40-year-old shop has deep roots in marketing information technology. "We’re part of that industry, not just trying to learn it and speak it,” says Burns’ account development director Johnny Hyde. Proximity to Colorado State University in nearby Fort Collins and the University of Northern Colorado in Greeley provides the shop, with about 30 employees, access to a pool of young talent, Hyde says. It also makes for an entrepreneurial culture and a crop of startups—and Burns clients—like computer company Rebit and RideKick, which markets motorized trailers that use electricity to power bicycles. "We’re very, very tuned into the potential of these companies to do great things and help them tell great stories,” says Hyde.


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