Next week – $1 Billion at Stake for Colorado Businesses at B2B Speed Networking Event
Tuesday, March 06, 2012
Posted by: Catharine Lurie
FOR IMMEDIATE RELEASE
Media Relations: 303.592.4069 email@example.com
C-Level @ A Mile High Connects Solution Providers with Tech
Executives to create a one of a kind Marketplace for Technology Projects
Next week – $1 Billion at Stake for Colorado Businesses at B2B Speed
DENVER – In sales, timing is everything and
connections are key and this is especially difficult for new and small
companies. So how does a business get
out in front of a company that won’t take cold calls, especially during a
difficult economy? They attend the C-Level @ A Mile High event put on by Colorado
Technology Association or CTA.
According to the
U.S. Small Business Administration, small businesses represent 99% + of all
employer firms in the U.S. and hire 43% of all high tech workers, but often
have a hard time getting access to large customers and capital to launch their
businesses. C-Level @ A Mile High event creates a
marketplace in which executive-level decision makers (or C-Levels) are in reach
for these saavy companies making this event the single biggest technology deal-making event in Colorado.
Nearly 70 companies have committed their CIOs
to the event, which include AT&T,
CH2MHill, New Belgium, Gates, Latisys, Google, Janus Capital Group, Newmont
Mining, ViaWest, DaVita, MapQuest, Vail Resorts and many more.
"C-Level at A Mile
High helps Colorado companies build connections across the technology sector
that would otherwise be difficult to create in such a short timeframe,” said Steve Foster, President and CEO of the Colorado
Technology Association. "What makes the Tech Industry so unique in
Colorado is that we still believe that business starts with a handshake
and C-Level @ A Mile High represents that ethic.”
@ A Mile High
features $1 billion in business opportunities to its attendees.
- More than 900 business professionals and
technology leaders are expected to attend the four hour speed networking event,
in which participants can bid on a C-Level (dubbed at the event as C-Level celebrities) for dedicated time with
them at a future date.
- Many small companies that have complementary
services partner at this event to bid on C-Level’s they believe they have a
solution for, giving them equal advantage to larger companies.
- The C-Level
celebrities often include a dinner, golf or ski outing to the highest
bidder making this event a one of a kind networking event that can build future
business opportunities for all who attend.
Colorado Technology Association (CTA) created
the C-Level @ A Mile High event in
response to feedback from CIO’s that they wanted to do more business with
Colorado-based technology solutions providers, but didn’t like or have the time
to take cold calls.
Melaragno, President of Compri Consulting, an IT Consulting firm located in
Denver, was just one of hundreds of
companies that was able to find a perfect match.
"At a past C-Level event,
we were able to generate $1.5 Million in sales by bidding on a celebrity that
resulted in a trusted long term partnership,” said Melaragno. "It takes time to develop relationships and
trust with companies you want to do business with and C-Level is a great way to
get your foot in the door.
Colorado Technology Association’s (CTA) efforts aren’t being overlooked by the
Denver Mayors office.
"We are thrilled
at this kind of economic development support from Colorado Technology
Association. It not only helps companies already here, but helps attract new
businesses and growth to the state because of the existing local support," said Paul
Washington, Executive Director of the Office of Economic Development for the
City and County of Denver.
Wilson Davis, Vice President of Corporate IT
at Western Union, is a returning celebrity.
"C-Level gave me
broader perspectives on what local, innovative companies in technology are
doing and how they can support my company’s objectives. I rarely take cold calls, but I was able start solid professional
relationships through this event—and to those people I will pick-up the phone
and do business.”
draws C-Level tech celebrities with either a project they are looking
for help with or just wanting to meet qualified vendors for future projects.
Projects cover many areas, some include: Cloud Computing, Mobile App/Web Development,
Security, Virtualization, CRM/ERP/SAP and Staffing.
@ A Mile High
is the largest fundraising activity for the Association and C-Level Celebrities
volunteer their time in support of CTA.
C-Level at A Mile High http://www.coloradotechnology.org/page/CLevel
When: Mar 15,
Time: 5:30 pm - 9:30 pm
Authority Field at Mile High
1701 Bryant Street,
Note to the media: Please contact Cathy Lurie at 303-592-4069 for free passes for the media
C-Level @ A Mile High will have
great photography and videography opportunities for the media. There is a dedicated media room for reporters
to conduct intimate interviews and the venue takes place at the Club Level at
the Sports Authority Field at Mile High, (Broncos Stadium).
The main event surrounds the large
Broncos insignia fireplace. There are no
booths. The celebrity locations are next
to large lighted pillars, food buffets and a bar for networking.
Please contact: firstname.lastname@example.org which
individuals you would like to interview and I will schedule this for the day of