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News & Press: Colorado Technology Industry

CodeBaby Announces Significant Upgrades To Its One-of-a-kind Software

Wednesday, April 13, 2011   (0 Comments)
Posted by: Joshua Steinfeld
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CodeBaby Takes Website Conversions to New Heights With Interactive Digital Character Platform Upgrade

Colorado Springs, Colo. - April 13, 2011 - CodeBaby, an Internet software company making it easy to implement interactive digital characters for optimized online conversations, is pleased to announce a release upgrade to its innovative software-as-a-service (SaaS) platform.

The CodeBaby platform is a web-based service that provides the ability to implement and deliver CodeBaby characters and "conversations” on clients’ websites to deliver more engaging visits for their users. Customers are reporting conversion increases of up to 300% with the addition of CodeBay to their website.

"We are extremely proud to offer the only advanced tool for creating interactive digital characters and conversations for websites,” said Matt Filios, CodeBaby Chief Operating Officer. "With the recent upgrades to our platform, we offer our clients an even easier way to substantially increase their website traffic conversion percentage. Without having to redesign their sites, they are able to see materially more effective behavior of their users.”


Upgrades to CodeBaby’s platform include:
- Newly enhanced shared conversation previewing
Clients are now able to review their CodeBaby Character and
Conversation without placing code on their website
- Updated non-version specific script tags
This makes CodeBaby scripts more flexible and easier to deploy
- New Conversation de-bugging tools
- Script flow previewing
- Advanced character idle animations
More character motion capture animations than any other product
Centralized asset management
- Significant enhancements to CodeBaby’s reporting engine
Built with extensive analytics functions, CodeBaby now allows clients to track conversion results of their CodeBaby Characters and Conversations on a hourly, daily and monthly basis. Additionally, it contains - goal monitoring - which allows CodeBaby to track results on the clients’ website where conversions are critical to the site’s effectiveness. Its product tracks button clicks, page views, user count and the amount of time a site visitor listens to each scene. All analytics are also applied an A/B split: 90 percent with the CodeBaby Character and 10 percent without the CodeBaby Character.

CodeBaby is exhibiting at ad:tech San Francisco this week and team members are available to provide demonstrations and further information about their service.

About CodeBaby:
CodeBaby is a privately held Internet software company whose leading-edge technology enables companies to quickly and easily create high-quality, realistic digital character conversations that engage online customers and eLearners to optimize results. These customized and interactive conversations are creating value for a rapidly growing number of Fortune 1000 companies as well as mid-sized clients.  With extensive analytics, CodeBaby allows clients to track and tune Conversations to achieve dramatic results that include lead capture, cross-sell / upsell, customer service, online learning, and other web tasks. For more information: www.codebaby.com

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