BlogFrog lands Series A funding By Michael Davidson Boulder County Business Report January 18, 2011 --
BOULDER - A Boulder-based startup that makes social networking software celebrated some big milestones this week.
BlogFrog Inc. closed a Series A funding round, unveiled its new website and announced its software is being used by more than 50,000 "mom bloggers."
BlogFrog Inc. is a software plugin that blog publishers can add to their websites that automatically aggregates and shares content that blog produces with other similar blogs, chief executive Rustin Banks said.
The software has proved popular with so-called "mom bloggers" who write blogs about raising kids, Banks said.
The company also launched its expanded website, www.theblogfrog.com, which publishes material gathered from the blogs in real time.
"We're almost like a portal. People come to BlogFrog to find the community they want to be in," Banks said.
Banks declined to disclose the amount of money BlogFrog raised. Investors include TechStars chief executive and co-founder David Cohen.
BlogFrog was started in April 2009 and employs six full-time employees and a handful of part-timers, Banks said.