SafetyWeb.com has acquired two companies to help expand the online security company’s reach beyond the services that have driven the startup’s growth so far.
The Denver-based company announced Tuesday that it bought iHound Mobile and myID.com. Terms of the deals were not disclosed.
SafetyWeb helps subscribers monitor what’s being posted about them online and helps limit what information about them is exposed online. The service has attracted parents looking to protect their children online.
The company’s acquisition broadens the company’s services to mobile devices and will strengthen what SafetyWeb can offer for identity protection, said co-founder Geoffrey Arone, a Silicon Valley entrepreneur.
"This was very much our coming out party,” Arone said. "We’ve been associated with kids’ safety online but we’ve always been about changing online and mobile security more broadly, too.”
He founded the company with Denver’ Michael Clark, a former technology executive at Photobucket. iHound Mobile, available to Apple devices, helps people track family members, and it can send a user alerts when a device enters or leaves a particular spot. It can also help locate lost phones and allows for the remote erasure of information on devices that have been lost. The acquisition of myID will help with an online identity protection and privacy. That service is not yet available.
The acquisitions add eight to 10 people, including consultants, to SafetyWeb’s payroll. That brings the firm’s total to 30. About 20 of those employees are in Denver, and the rest work at its office in Menlo Park, Calif. (CSIA Note: Michael Clark was one of our featured speakers at the 2010 DEMOgala.)