(CSIA Note: UsingMiles.com was one of the featured DEMOs at the 2010 DEMOgala.)
UsingMiles.com, a graduate of the Boulder-based TechStars incubator program in 2008, has technology that aims to help frequent fliers manage and redeem their miles across multiple airlines. The company bills itself as the world's first search engine for award travel. Search results will show cash airfares as well as flights that can be redeemed with frequent-flier miles. The highlight of the company's technology is a "recommendation engine" that tells users whether redeeming the miles or purchasing the plane ticket would be a better deal, based on current airfares.
The Denver-based company was founded by a pair of University of Colorado at Boulder graduates and has 15 employees.
"There are 180 million frequent fliers around the world," said co-founder Austin Veith. "On average, each one of them has seven different accounts. Across all of those accounts there are 20 trillion outstanding miles worth about $400 billion. Nobody was helping people manage them. They were kind of like hidden bank accounts."
Early investors include Jon Nordmark, founder of online retailer eBags.