First-of-its-Kind Interactive Kiosk Experience – IKE – Launches in Downtown Denver
Tuesday, June 9, 2015
Innovative technology enhances information, engagement and economic development in the center city
DENVER (June 9, 2015) – The Downtown Denver Partnership today launched IKE, a first-of-its-kind interactive kiosk experience designed to provide information, engage users and support economic development Downtown. IKE, a collaboration between the Downtown Denver Partnership (Partnership) and Street Media Group, and developed with the support of several Colorado-based businesses, is a pilot program created to support the Partnership’s 20-year vision for Downtown by providing a comprehensive wayfinding system that leverages technology, promotes retail goods and services, and helps welcome international visitors to the center city.
IKE will enhance the Downtown experience all day, every day at six locations, five along the 16th Street Mall (at Tremont, Court, Market, Larimer and Curtis) and one at 15th and Curtis, by serving as an:
· Information Portal – IKE is an interactive directory of places to eat, shop, play and stay Downtown. It also hosts a comprehensive event listing and supports “Getting Around” Downtown through maps, walking directions and information on transit routes. IKE is an enhancement of the Partnership’s printed guides, including its Map and Directory and Events Flyer, which will continue to be printed and available throughout Downtown.
· Engagement Opportunity – IKE encourages two-way dialogue through its “Question of the Week” application, has a photo booth where users can send photos to their mobile devices, and games that provide exclusive offers for those who participate.
· Economic Development Tool – IKE enhances the economic activity of Downtown by providing unique promotional opportunities for businesses, the opportunity to welcome new businesses, and also builds upon Downtown’s emphasis on technology and innovation.
· Safety Resource – IKE is capable of displaying critical safety and emergency announcements both visually and with sound. IKE’s large, bright screens also provide additional lighting to enhance areas after dark.
“It is really important for us to bring the most advanced technology available Downtown to advance our culture of entrepreneurship and innovation,” said Tami Door, president and CEO of the Downtown Denver Partnership. “IKE energizes our commercial core and will help us provide an even better experience for Downtown consumers.”
IKE is a result of collaboration from all Colorado-based companies, including Four Winds Interactive, who created the operating software, Display Devices, who built the kiosks, Mode Set, Oh Heck Yeah who provided the Catchy game, Leg Work Studios, who designed many of the apps, and with consulting support from FinWater Advisors.
“IKE is truly on the cutting edge of interactive kiosk technology, and offers not only a forward-thinking approach to wayfinding, but also a unique opportunity to help Downtown businesses thrive,” said Gary Young, CEO of Street Media Group. “We are proud to join the Downtown Denver Partnership and our partners to bring this exciting technology to Downtown Denver.”
IKE is ADA compliant and most content is also available in Spanish. The pilot program is scheduled to last 18 months. For more information, visit www.downtowndenver.com.
About the Downtown Denver Partnership
The Downtown Denver Partnership, Inc. is a non-profit business organization that creatively plans, manages and develops Downtown Denver as the unique, diverse, vibrant and economically healthy urban core of the Rocky Mountain region. For more information, visit www.downtowndenver.com.