New AT&T store at Flatiron Mall features an innovative design that mirrors customers' mobile lifesty
Tuesday, August 12, 2014
NEW AT&T STORE AT FLATIRON MALL FEATURES AN INNOVATIVE DESIGN THAT MIRRORS CUSTOMERS’ MOBILE LIFESTYLE
New store design focuses on customer experience
BROOMFIELD, CO, AUGUST 11, 2014 — AT&T’s new store design focused on the customer’s mobile lifestyle is now a reality in Broomfield. The new store at One West Flatiron Crossing Drive transforms the entire shopping experience. The new store concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment.
Customers in Broomfield will be among the first in Colorado to experience the new store concept that is reinventing the retail business. This store is the latest example of the investment already made in Colorado. AT&T invested nearly $550 million in its Colorado wireless networks from 2011 to 2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.
“We are committed to bringing job opportunities, added convenience and new services to Broomfield citizens. The investment of AT&T into our local economy, especially with its cutting-edge new retail concept, is cause to celebrate,” said Mayor Randy Ahrens.
Many of the new store design and merchandising elements were first seen in AT&T’s award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores.
“As Colorado businesses and consumers rely more and more on mobile technology to stay in touch, announcements like this become even more important to our economic growth. We will continue to support policies that attract this sort of investment and advancement,” said Bo Martinez, Director, Broomfield Economic Development. “We’ve worked hard to build a business climate in Colorado that works for businesses and creates job opportunities.”
“Customers visiting our Broomfield store will discover an interactive shopping experience built around their mobile lifestyle,” said Lonnie Emmons, Director of Sales, AT&T Colorado. “Our goal is to be America’s premier retailer by providing an exceptional experience in every interaction, and we’ve been working hard to exceed customer expectations by taking our stores and network to a new level here in Broomfield.”
Everything about the store is designed for ultimate flexibility. It brings to life AT&T’s mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&T’s products and services, devices and accessories across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how products can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
Next is the Community Zone, featuring “community tables” that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.
Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse device line-up and accessories complemented by digital monitors with product information.
Enhanced service experience
What you won’t see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning tables” that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.
Customers also won’t see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.
We’re focused on giving our customers a top-notch experience with every interaction. The company recently outperformed competitors for the second time in a row in studies measuring customer service and the wireless purchase experience. J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers” and “Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers” in their 2014, Volume 1 studies.
Hours for the new Broomfield store are Monday through Saturday, 10 AM to 9 PM, and Sunday, 11 AM to 6 PM. AT&T has 27 retail locations in Colorado. To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-storeor www.att.com/dsc. Don’t forget you can also make an appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more atatt.com/network.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.