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News & Press: Colorado Technology Industry

Twitter Adds Wayin to Certified Products Program

Thursday, May 30, 2013   (0 Comments)
Posted by: Maggie Reber-Wynn
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Twitter Adds Wayin to Its Prestigious Certified Products Program

Empowering brands to engage their audiences in the moment

DENVER, May 30, 2013 (BUSINESS WIRE) -- Twitter has named Denver-based Wayin as one of the elite members of its Certified Products Program. Wayin is proud to join other companies such as Adobe, HootSuite and Topsy in this program. Per Twitter, the "Certified Products Program helps businesses find some of the best products and services to thrive on Twitter."

Brands such as the San Jose Sharks, Saint Louis Rams, Turtle Wax and Chevrolet have utilized Wayin to engage their audience by extending the Twitter experience onto any site or device. Using the Wayin platform, brands can drive in-the-moment audience engagement by leveraging Twitter's ever-changing content and discussions.

Much like Twitter, Wayin strives to offer products and services that change the way businesses engage and interact. The partnership with Twitter underscores the importance of engaging people online, whether it's through photos, videos or 140 impactful characters.

"When people want to talk about what is real and current, they do so on Twitter. Enabling brands to display Twitter's unparalleled in-the-moment content to further engage their followers is a goal we aim to accomplish with our Hubs," said Hunter Ansley, Senior Director of Product.

Wayin looks forward to a growing partnership with Twitter and is committed to leveraging the platform to continue to deliver the most innovative social media engagement tools to brands.

About Wayin

Wayin is a social hub platform that connects brands with their audience, helping them to better leverage their social media presence. Wayin aggregates and visualizes social content to give companies the ability to curate and customize public-facing social experiences on any site or device. Brands are able to provide a dynamic and flexible experience for consumers that can be molded in the moment to take advantage of real-time events. Earlier this year, Gartner recognized Wayin as a "Cool Vendor in Data-Driven Marketing." Its clients include the nation's largest corporations, sports teams and agencies.


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