Marketing Northglenn Overview
Tuesday, October 16, 2012
Posted by: Maggie Reber-Wynn
Whom It May Concern:
High School is undergoing a major transformation to become Adams 12 Five Star
School's STEM High School. Part of this transition involves making parents,
students, business leaders, and community members aware of what NHS will have
to offer as part of the STEM (Science, Technology, Engineering and Math) continuum,
so we are in the process of creating a plan to market our school to interested
parties. Consequently, we need impartial
volunteers to evaluate these student-generated marketing plans. If you can help us with these evaluations at
Northglenn on November 2 from 7 am to 3 pm – any part of the day would help –
please contact me. We need parents, business leaders, community members, and
alumni. Thank you!
few years ago, Adams 12 started a STEM Lab School for K-8 students. Because of its popularity, a second STEM K-8
– STEM Launch – was opened in our district this year. There is still a waiting list of over 400
students. The 2013-2014 school year will
mark the first year these students matriculate to Northglenn High School for
the continuation of their STEM education.
Central to the Adams 12 STEM philosophy is problem-based learning
(PBL). PBLs are rigorous, real-world
problems that are aligned to district, state and national standards. Students work in cooperative teams to solve
their problem and must defend their work before an authentic panel of industry
prepare for this transition, Northglenn High School teachers have
enthusiastically adopted this model, and this is one of the first PBLs that our
staff and students are presenting.
High School is the oldest high school in the district, and as the district has
grown, Northglenn’s image has been tarnished by a transient population and
aging facilities. One out of every three
students move in and out of NHS during the course of their high school career; the
majority of children from our main feeder middle school live in poverty – over
four out of five students qualify for free and reduced lunch; our TCAP test
scores are weak but improving.
we become a magnet for STEM education, partners have joined with us to support
our improvement efforts. We also know
that we need to revitalize our image and market ourselves to various
populations. Parents, students, business
leaders, and community members need to see the hard work that is happening and
join with us as we become Northglenn High School STEM.
will be presenting their marketing plan through their 10th grade
English classes on November 2, 2012.
Some students have been working on multimedia presentations for parents
and students; others have been working on trifolds, press kits and flipbooks to
advertise to industry. Out of all the
multimedia presentations created, only one
can move forward. It will be used at the
Adams 12 Five Star School District’s Choice Nights on November 8 and November
13. Likewise, only one promotion set for
industry partners will be chosen for mass production. We need an authentic audience to evaluate
student work and to help select the marketing plan for various audiences. Panel members will be given rubrics and can
question students about their plan. We
could use your help all day, but any sessions you can attend would be greatly
you in advance for your consideration!