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News & Press: Colorado Technology Industry

Marketing Northglenn Overview

Tuesday, October 16, 2012   (0 Comments)
Posted by: Maggie Reber-Wynn
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October 13, 2012

To Whom It May Concern:

Northglenn High School is undergoing a major transformation to become Adams 12 Five Star School's STEM High School. Part of this transition involves making parents, students, business leaders, and community members aware of what NHS will have to offer as part of the STEM (Science, Technology, Engineering and Math) continuum, so we are in the process of creating a plan to market our school to interested parties. Consequently, we need impartial volunteers to evaluate these student-generated marketing plans. If you can help us with these evaluations at Northglenn on November 2 from 7 am to 3 pm – any part of the day would help – please contact me. We need parents, business leaders, community members, and alumni. Thank you!

Background:

A few years ago, Adams 12 started a STEM Lab School for K-8 students. Because of its popularity, a second STEM K-8 – STEM Launch – was opened in our district this year. There is still a waiting list of over 400 students. The 2013-2014 school year will mark the first year these students matriculate to Northglenn High School for the continuation of their STEM education. Central to the Adams 12 STEM philosophy is problem-based learning (PBL). PBLs are rigorous, real-world problems that are aligned to district, state and national standards. Students work in cooperative teams to solve their problem and must defend their work before an authentic panel of industry experts.

To prepare for this transition, Northglenn High School teachers have enthusiastically adopted this model, and this is one of the first PBLs that our staff and students are presenting.

The Problem:

Northglenn High School is the oldest high school in the district, and as the district has grown, Northglenn’s image has been tarnished by a transient population and aging facilities. One out of every three students move in and out of NHS during the course of their high school career; the majority of children from our main feeder middle school live in poverty – over four out of five students qualify for free and reduced lunch; our TCAP test scores are weak but improving.

As we become a magnet for STEM education, partners have joined with us to support our improvement efforts. We also know that we need to revitalize our image and market ourselves to various populations. Parents, students, business leaders, and community members need to see the hard work that is happening and join with us as we become Northglenn High School STEM.

Expectations:

Students will be presenting their marketing plan through their 10th grade English classes on November 2, 2012. Some students have been working on multimedia presentations for parents and students; others have been working on trifolds, press kits and flipbooks to advertise to industry. Out of all the multimedia presentations created, only one can move forward. It will be used at the Adams 12 Five Star School District’s Choice Nights on November 8 and November 13. Likewise, only one promotion set for industry partners will be chosen for mass production. We need an authentic audience to evaluate student work and to help select the marketing plan for various audiences. Panel members will be given rubrics and can question students about their plan. We could use your help all day, but any sessions you can attend would be greatly appreciated.

Thank you in advance for your consideration!

Sincerely,

Mr. Kerry Glenn

NHS STEM Coordinator

kerry.glenn@adams12.org

720-972-4629


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