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CSIA and FACC Present: Mastering the Art of Influencer and Community Marketing
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4/7/2010
When: April 7, 2010
11:30 AM - 1:00 PM
Where: CSIA
216 16th Street
Suite 850
Denver, Colorado  80202
Contact: Aimee Charlton


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Mastering the Art of Influencer and Community Marketing - Registration Full!  

Thanks to CSIA member and partner FACC (French American Chamber of Commerce), Dominique Lahaix, Founder and CEO, eCairn, will be back in Denver to share more insight around building social customer engagement. 

Dominique spoke at one of our most popular panels at DEMOgala 2009 "How Do You Value Customer Engagement Or Build A Social ROI?” and this time will share even more insight about:

  • How do you identify key social influencers in your target market?
  • What are the hot topics people are talking about?
  • How do these current topics and discussions relate to your brand and competitors? 
  • How do you establish a relationship with key social influencers?
  • How do you mix buzz, outreach and content marketing to improve your visibility and attention in key communities?
  • How do you track and measure these social strategies?
Who should attend:
Marketing VPs, Directors and Managers.  Click here to forward this event to your marketing team >>

Ticket information:
Complimentary for all CSIA and FACC members

About Dominique:
Dominique Lahaix is the Founder and CEO of eCairn, a software company based in Silicon Valley, delivering an innovative social media marketing platform to marketing agencies and marketing groups. He has previously founded and managed a software startup specializing in emailing optimization with clients like eBay, HP, and Apple. Previously, he has lead several divisions in Hewlett Packard Services (R&D, consulting and business development) and has 20 years of expertise in managing technology organizations. He has published and lectured on IT strategy and knowledge management.

About eCairn:
eCairn is a software (SaaS) company specializing in social media marketing, founded in 2007 in Silicon Valley with a subsidiary in Grenoble (France -Rhone Alpes). eCairn customer’s include companies like IBM and channel and marketing agencies in the US, Europe & Brazil.  eCairn puts marketing professionals in control of their end to end social media engagement process with its SaaS application. With eCairn, marketing teams and agencies can now identify relevant conversations, communities and influencers for efficient listening, learning and engagement and collaborate effectively on social media programs that yield measurable results.

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