Insights Series: Leadership in the Age of the Customers
Brought to you by Forrester Research, Hosted by CNA
4:00 - 4:30pm: Networking
4:30 - 5:30pm: Presentation from Kyle McNabb, Forrester
5:30 - 6:00pm: Networking
Denver Performing Arts Complex, The Director's Room
We believe the only source of competitive advantage is an obsession with understanding and engaging with your customers. Your business leaders across Sales, Customer Service, Marketing, and Product Development now look to technology to help them obsess about your customers. Unfortunately, the majority of those same business leaders don’t think you and your team can accelerate their success.
What are top performing leaders doing to organize and lead their teams toward the three major forces of transformation:
- Customer Experience Transformation
- Digital Business Transformation
- Business Technology Transformation
Forrester Research, VP, Research Strategy
As vice president of research strategy, Kyle McNabb is charged with aligning Forrester's global research efforts into a unified message to help Forrester clients win, serve, and retain customers in the face of constant change and disruption. In his role, Kyle meets with senior leaders to discuss their needs, challenges, and blind spots and helps them understand how Forrester can help them succeed in a world where the customer is more powerful than ever before.
Since 2004, Kyle has been an integral contributor to Forrester's unique value proposition, most recently as vice president and practice leader for Forrester's Application Development & Delivery, and Sourcing & Vendor Management practices. A 20-year technology industry veteran, Kyle began his career with Accenture (then Andersen Consulting) before leading product development, product management, and marketing within the software technology space.
Read up: CNA shares how to protest your customers' data once you've managed to bring them into the fold.
This is the third in a four-part Insights Series brought to you by Forrester Research and hosted by CNA. Stay tuned for future events!