Flex your branding muscles and learn how digital asset management can empower your company to deliver a better brand experience. Experts from MapQuest, HealthONE, and Brandfolder will discuss pioneering a brand transformation, harnessing the power of emotion in your brand, and building brand equity.
Don't miss out on an enjoyable afternoon of successful brand stories, peer networking,—and since it's important to hydrate after a workout—happy hour!
FEATURING SESSIONS BY
Humanizing Your Brand
Pioneering a Brand Transformation
Join Caroline Chang, Director of Consumer Marketing at MapQuest, as she discusses MapQuest’s challenge to stay relevant in the digital age. In addition to highlighting their recent rebrand, Caroline will get to the core of how MapQuest is successfully rebuilding excitement and passion for an iconic brand.
HealthONE’s Digital Marketing Director, Jayme Hummer, will lead a compelling discussion about honesty and authenticity in branding. Jayme will use examples from leading brands as well as her own experiences to illustrate the relationship between emotion and brand value.
Your brand is everything. Having an influential brand can inspire employees, attract new customers, and build a loyal following. In this session, Steve Baker, CEO of Brandfolder, will explore ways to build your brand equity to attract more customers, setting you up for long-term success.
Building Brand Equity
Welcome and Registration
Brandfolder Session: Building Brand Equity
MapQuest Session: Pioneering a Brand Transformation
Networking and Happy Hour
HealthONE Session: Humanizing Your Brand
This event will take place in the TAXI Building Event Space at:
3461 Ringsby Court
Drive II Building, Suite #405
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