CTA members $20
Community members $36
Galvanize-Platte St Campus
1644 Platte St
Denver, CO 80202
7:00am Registration & Check-in
7:30am Forrester presentation
8:15am Moderated discussion
*Please note this start time is earlier than the usual to work around Galvanize class schedule.
REGISTRATION IS REQUIRED!
This event will have limited space available and will be on a first come, first serve basis. Please register early!
Digital Insights are the new Business Currency
Part of the Insights Series in partnership with Forrester Research
Insight-driven actions matter. It's not just "big data." This talk will dig deeper than buzz words and provide actionable suggestions for ways to put your insights to work for you.
Too many companies have:
1. Too much data and too few insights.
2. A gaping hole between insights and business actions.
3. Little learning from the actions taken
Larry Robiner of Forrester Research will be discussing how to power "Systems of Insight" that enable you to:
· Market with full intelligence of a customer's context.
· Power great mobile moments.
· Shape digital experiences.
· Fuel conceptual product and services breakthroughs.
About the Speaker
Larry Robiner, VP, Consulting Director Serving Customer Insights Professionals
Larry leads Forrester's global Customer Insights (CI) consulting practice. His team applies Forrester's proprietary research oncustomer insights strategies, processes, and technologies to help clients better understand their customers and align theirorganizations and marketing investments to achieve optimum results. He has a particular interest in demonstrating quantifiableeconomic benefits from data-driven customer marketing initiatives.
Prior to joining Forrester, Larry managed client relationships and service delivery at Pluris Marketing, where he helped clientsplan, execute, measure, and optimize cross-channel marketing programs and investments.Previously, Larry was vice president of business development at Epsilon, a leading global relationship marketing firm, and forMobile Messenger, a pioneer in the mobile marketing field. He was also vice president of integration services at Veridiem, amarketing mix modeling firm that was acquired by SAS. Earlier in his career, Larry worked in the management consultingpractices of Accenture and Pricewaterhouse Coopers, where he advised clients in the selection, design and implementation ofbusiness technology solutions.Larry has been privileged to serve many notable clients and brands throughout his career, including HSBC, Capital One, TDAmeritrade, Verizon, Mediacom, HBO, AstraZeneca, Purina, Pizza Hut, and Dreyer's & Edy's Grand Ice Cream.
Larry holds a B.S. in operations research and information engineering from Cornell University.
Follow Larry on Twitter