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CTA Insights Series in partnership with Forrester Research sponsored by EY
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CTA Insights Series in partnership with Forrester Research sponsored by EY

Tech Insights Series in partnership with Forrester Research sponsored by EY: Are you ready for the age of the customer? Customers are using mobile, social, and other digital technologies to take power from institutions -- in particular, corporations. Customers can easily discover pricing, publicly critique products they don’t like, and buy from anyone at any time anywhere. In the age of the customer, only customer-obsessed enterprises will prosper.

When: Tuesday, June 17, 2014
7:30-9:30 am
Where: Denver Post Auditorium
101 W. Colfax Ave
Denver, Colorado  80202
United States
Contact: Liz Iracki

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CTA Premium and Partner Member 

  • P:2 member companies - 2 FREE tickets to claim
  • P:3 member companies - 3 FREE tickets to claim
  • P:4 member companies - 4 FREE tickets to claim
  • Partner and Investor companies - 5 FREE tickets to claim
  • CTA members  $25 
  • Non-members  $50


The Denver Post Auditorium
101 W. Colfax Ave
Denver, CO 80202

7:30am Registration & Check-in
8:00am  Forrester presentation
8:45am  Moderated discussion 
9:15am Q&A
9:30am Wrap-up

REGISTRATION IS REQUIRED! This event will have limited space available and will be on a first come, first serve basis. Please register early!


Insights Series
In partnership with Forrester Research

Are you ready for the age of the customer?

About the Speaker
Kurt Bittner, Principal Analyst for Forrester Research
Kurt Bittner is a leading expert on Agile and iterative software development approaches, including application life-cycle management (ALM). He focuses on the organizational and cultural shifts necessary to extract broader business value from software development processes.

About the Topic 
In the Age of the Customer: There is Safety and Success in Speed 
The age of "slow and steady wins the race" is over; customers are impatient and inconstant — their loyalty shifts to whomever best meets their needs today. Software is the key to meeting these needs, and its malleability is its strength. Software is the magic that makes products, services, and customer experiences come alive. Being able to deliver great experiences, quickly, has become the key competency that separates great from good and good from gone. But delivering great solutions quickly has become exceedingly hard: When software can do anything, the ability to relentlessly focus on the essentials is in itself essential. Doing so incrementally and cumulatively is even harder. Decisive action and consistent but constantly informed vision must counter the natural tendencies toward procrastination and needless perfection. Topics covered include the categories of Bittner’s playbook around this topic: how to discover, plan, act, and optimize.

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