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7:30am Registration & Check-in
8:00am Forrester presentation
8:45am Moderated discussion
REGISTRATION IS REQUIRED! This event will have limited space available and will be on a first come, first serve basis. Please register early!
In partnership with Forrester Research
Are you ready for the age of the customer?
Customers are using mobile, social, and other digital technologies to take power from institutions -- in particular, corporations. Customers can easily discover pricing, publicly critique products they don’t like, and buy from anyone at any time anywhere. In the age of the customer, only customer-obsessed enterprises will prosper.
Technology Management Has To Get Into The Game By Building Business Technology
Business execs, particularly in marketing, doubt that tech management departments can play a role in the age of the customer. In response, tech management must prove itself by moving forward with two agendas: IT (building critical infrastructure within the company) and BT -- technology, systems, and processes to win, serve, and retain customers.
BT investments must include key capabilities for:
1) engaging customers undergoing a mobile mind shift;
2) providing superior customer experience in all customer interactions;
3) understanding customers through big data and analytics; and
4) adapting to -- and ideally driving -- digital disruption.
Technology Management Must Crawl Out Of Its Tech Shell
In the fight for customers, technology management must engender collaboration and alignment with marketing and business executives around the BT agenda. Tech decisions should not be farmed out to rogue executives (e.g., the chief digital officer) -- as long as CIOs can astutely and actively drive their work around business technology.
Speaker: Peter Burris, Research Director for Forrester Research
In his role as research director, Mr. Burris helps set the overall CIO role research agenda at Forrester, craft effective CIO research with our senior Forrester analysts, and ensure overall CIO research quality. His research team focuses on the evolving relationship between CIOs and CMOs, best practices in building and instituting an IT/BT strategy, BT innovation approaches to accelerate business outcomes, and social business and collaboration strategies.
His personal research includes the role of IT/BT in the age of the customer. He also contributes to the Forrester's research on social business, specifically focusing on the functional evolution of social computing tool sets and how they will be applied to conduct complex, marketing-facing work. Finally, he is a leading thinker on IT/BT adoption in business.
Previous Work Experience
Mr. Burris joined Forrester in 2008. Prior to Forrester, he held numerous senior IT, marketing, and analyst jobs at leading organizations, including the DoD, HP, and Meta Group. At Meta Group, he jointly ran research, developing the advanced and broadly adopted "adaptive infrastructure" method for implementing plastic, services-based IT infrastructure.
Who Should Attend?
C-Suite Executives, IT Directors, Managers, Mechanical Engineers and Consultants, Network Architects, Data Architects, Budget and Financing, Marketing Directors