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Catapult PR-IR - Agile Messaging Workshop - Getting Your Message Clear
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Catapult PR-IR - Agile Messaging Workshop - Getting Your Message Clear

When: January 27, 2014
5:30 pm - 8:30 pm
Where: The Riverside (Agora / Food / Fuse)
1724 Broadway Street
Boulder, Colorado  80304
United States
Contact: Mary Cochran

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This workshop will present the fundamentals of messaging and positioning and leave tech companies with an improved company message! The working session will use Agile principals to ensure you have a clear message that is understandable to influencers.


Event Details

Ever meet an entrepreneur and they tell you what they do and after the conversation you have NO idea what they do? I have many times. This workshop will help you avoid that, get it?

Having clear, crisp and provocative messaging is crucial when communicating to others about your business. This workshop will outline the foundation for effective positioning and messaging. We will start with the art of developing a compelling narrative that addresses industry trends, core values propositions and brand values.

This workshop will start with a presentation tolevelset the group on foundational elements of messaging and positioning. Then we will share the Agile Messaging framework. The second half of the workshop is an interactive working session to help everyone refine their company's "story" so it is clear, impactful and easy to understand.

You will leave this workshop with an improved company message and better understanding of the position you wish to communicate.The working session will use the principles of Agile – build, test and improve – and you will learn techniques to ensure you have a clear message that is understandable.

Who is this for?

-everyone wanting to generate more customers

-everyone wanting to pitch investors

-everyone in the process of building their team

-everyone working to get strategic partners


5:30-6:00 Registration

6:00-6:05 Welcome by Brian Tsuchiya

6:05-6:45 Presentation on Foundations of Messaging and Positioning

6:45-7:00 Presentation on Agile Messaging

7:00-7:10 Break

7:10-8:00 Working Session on Agile Messaging

8:00-8:30 Wrap up and Networking

Host & Co-Sponsor

Brian Tsuchiya, The StartUp Guru

Managing Director Idyllic Software

About Idyllic Software

Imagine you have a technology team,{amongst the best}, working with you to
{build your business}. Fully committed & completely involved. You succeed.

We have vested interest in your success and work as true partners, getting involved beyond software development. We want people to use what we build. Hence we continually think & talk about launch strategy, inbound tactics, content development and more.

We are a full stack Ruby on Rails shop and are committed to agile development.

Our Presenter & Co-Host

Guy Murrel, Co-Founder and Principal Catapult PR


Link for Registration

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