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Introduction to Search Engine Optimization - Workshop
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When: July 9, 2012
6:00 pm - 9:00 pm
Where: Boulder Digital Arts
1600 Range Street
Ste 100
Boulder, Colorado  80301
United States
Contact: Kira Woodmansee
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Search engine optimization (SEO) is one of the most powerful - and least expensive - targeted marketing methods available. Unlike paid ads or commercials, SEO positions your products or services exclusively to people who are interested and actively searching for them.

This workshop provides a big picture overview of SEO and tips for building a search engine-friendly website. We'll replace misconceptions and obsolete ideas with honest best practices, and you'll leave knowing how to increase your web traffic as well as what questions to ask potential web developers or SEO firms.

This workshop will cover:

  • How search engines work
  • Google vs. Yahoo and the rest
  • The importance of links
  • How PageRank works
  • Keyword research & targeting
  • Content strategy
  • What 'black hat' techniques are and why you should avoid them

Who Should Take This:

Web designers who want to improve their sites' visibility on Google and other search engines. You should understand the Fundamentals of Web Design and be familiar with HTML


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15% off Promo Code: CTA2012

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