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How to spark Game-Changing Innovation
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Technology, Innovation and Entrepreneurship

When: April 23, 2012
5:00 pm
Where: ATLAS Cofrin Auditorium, Room 100
1125 18th St
320 UCB
Boulder, Colorado  80309
United States
Contact: 303.735.4577
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ATLAS Speaker Series: Beyond the Obvious 

Presented by Phil McKinney, Innovation Consultant, author of Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation," and former VP and CTO of the Personal Systems Group at Hewlett Packard, will talk about his Focus, Ideation, Rank and Execution (FIRE) method for business innovation as part of the ATLAS Speaker Series.  McKinney, an innovation consultant, was responsible for long-range strategic planning and research and development of computers and mobile devices while at HP.

Generating and executing great ideas is the key to staying ahead in a rapidly changing world.  It seems so basic.  Why is it so hard to get it right?  According to innovation expert Phil McKinney, the real problem is that we're teaching people to as the wrong questions about their business - or non at all.

there is a better way.  In a talk based on his book, Beyond the Obvious, McKenney will discuss his FIRE (Focus, Ideation, Rank, Execution) method, a strategy that digs deeper and focuses on the questions and issues vital to a company's survival and profitability.

For more information, go to or
The ATLAS Speaker Series is made possible by a generous donation by Idit Harel Caperton and Anat Harel.

5 p.m. Monday, April 23, in the Cofrin Auditorium (ATLAS 100)

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