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Boost Marketing Effectiveness with Customer Feedback Components
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3/29/2012
When: March 29, 2012
11:00 am - 12:00 pm
Where: AMA Webinar
1598 Wynkoop
Denver, United States  80202
Contact: Simone Verhulst

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Today it’s easy to add a customer feedback component to your email, e-newsletters and webinars you are already doing. Timely feedback lets you quickly optimize your content to better meet the desires of your audience, and this can mean higher engagement, more webinar registrations and, ultimately, higher customer satisfaction. While your overarching marketing strategy is likely defined by robust research and analysis, you can fine-tune each of your tactics in response to real time feedback to optimize their effectiveness.Creating custom feedback surveys for each of your outbound tactics lets you hear firsthand what’s not working and what resonates. You don’t have to be a researcher to start gathering feedback from your audiences today – just a savvy marketer who understands the value of boosting email click-thru, increasing webinar registrations and driving more website traffic.

We’ve brought together experts in email marketing optimization, webinars and online surveys to share their advice for dialing in each of your marketing tactics to what your audience wants based on valuable feedback. Join presenters from SurveyGizmo, Eloqua and ReadyTalk for this valuable webinar who will show you how to start gathering feedback today so you can better tailor your communications to that same group tomorrow.

Speakers:
Marni Zapin
, Market Research Manager at SurveyGizmo
Amy Bills, Director, Installed Base Marketing, Eloqua
Simone Verhulst, Demand Generation Manager, ReadyTalk

Moderator:
Alli Libb
, American Marketing Association

 

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