Heading into 2012, transformative demand generation strategies are expected to become competitive necessities. Why? Because marketers are now becoming more responsible for turning their marketing efforts into new opportunities and sales…and need to be able to prove it! Take advantage of experts who have achieved marketing transformation while they are in your area.
Please join The DemandGen Report, Bulldog Solutions, ReadyTalk, and Level 3 Communications for an exclusive breakfast session that will help you demystify marketing transformation.
• The changing buying process and the new realities for marketers in supporting sales and revenue initiatives
• The 7 key areas of focus for marketing transformation
• How to make the case for marketing transformation, including investments in new tools, tactics and team members
• The payoffs of transformation, including the results you can expect and how to achieve them
• Real success stories of transformative marketing strategies in action
All participants will receive a complimentary copy of Digital Body Language by marketing expert Steven Woods.