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CTA: CIO Forum "Technology Driven Empowerment: A Craft Brewer's Story"
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When: September 27, 2011
5:00 - 8:00 PM
Where: Crú Wine Bar
1442 Larimer Street
Suite 850
Denver, CO  80202
Contact: Aimee Charlton

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Technology Driven Empowerment: A Craft Brewer's Story

New Belgium Brewing prides itself on continued commitment to its "alternatively empowered” culture, even as the company grows. To ensure that employees, including its dispersed sales force, can tap into that company culture and also access important information, New Belgium has invested in a range of Microsoft communications and collaboration solutions. By doing so, the New Belgium IT department can easily add solutions to respond to ongoing business needs, without a significant increase in management or IT complexity. Plus, New Belgium is providing employees with a choice of familiar tools so that they can determine the best communications mechanism for a given situation, which helps them focus on producing and selling great beer.


New Belgium Brewing
Jay Richardson, Director of Information Technology
As Director of Information Technology for New Belgium Brewing, Jay Richardson manages the overall leveraging of information technologies to enable and support New Belgium’s business objectives and he stewards New Belgium’s strategic planning process. In addition, Jay serves as co-representative of the Brewers Association on the Brewing Industry Electronic Commerce Coalition and as an Advisory Council member for the Computer Information Systems department in Colorado State University’s College of Business. Prior to joining New Belgium in 2003, Jay’s work experience was highlighted by 8 years of senior IT leadership in the food manufacturing and high tech industries. Jay cut his teeth in IT with 6 years of systems development and consulting in a variety of industries and holds a B.S. in Electrical Engineering from Mississippi State University. Jay lives quite happily with his wife and son in Fort Collins, Colorado, and enjoys swimming, biking, and running.

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