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Colorado Technology Association: Interactive Marketing: Sweepstakes, Crowd Sourcing and New Media
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When: September 20, 2011
7:30am - 10:00am
Where: Holland & Hart
555 17th Street
32nd Floor
Denver, CO  80202
Contact: Aimee Charlton

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Maria Woods
Deputy General Counsel, National CineMedia

Len Beasley
Factory Design Labs

Dean Del Calzo
Principal, MEM Marketing

Tracy Gray
Partner, Holland & Hart


Is your company considering an interactive online marketing campaign?

Hear and discuss legal considerations and best practices for implementing online marketing initiatives.

... why some campaigns are successful and others lack ROI.
... how to anticipate and address stakeholder concerns

... how to obtain rights to user generated content, manage online sweepstakes and contests, address legal restrictions and rules imposed by social media websites.
... the advantages and disadvantages of user generated content and the importance of a balanced approach to its review and removal.

Please join us for this lively panel discussion exploring various online marketing strategies and their accompanying challenges. We’ll answer these commonly asked questions:
  • How do I decide upon and implement an online marketing campaign on a third-party social media site?
  • How do I address 50 states’ and federal laws regarding sweepstakes and other online promotions without breaking budget?
  • Is there such a thing as being "too big” of a company for group coupons?
  • How should I respond to take-down notices if the content does not sit on my company’s servers?
  • What exposures can be outsourced and what risks to your company and its brand cannot be offloaded?

Speakers Include:

Maria Woods, VP, Deputy General Counsel, National CineMedia.
Maria Woods currently serves as the Vice President and Deputy General Counsel of National CineMedia, LLC, a company that presents cinema advertising and events across the nation’s largest digital in-theater network.  Maria focuses on the negotiating and drafting of theatre network affiliate and content partner agreements for the company as well as the providing all legal support to NCM’s creative, mobile and online groups. A growing part of her practice includes navigating the ever changing social media and privacy landscape.  Prior to joining NCM, she worked as the Associate General Counsel for Einstein Noah Restaurant Group, Inc. where she had the legal responsibility for all operational aspects of the company, from distribution, manufacturing, marketing, real estate, intellectual technology and franchising and licensing.  Ms. Woods also served as General Counsel for a private security software company, Latis Networks, Inc.  Prior to moving to the in-house attorney ranks, she spent five years with the local law firm of Holme Roberts & Owen LLP after serving as a judicial clerk for Chief Justice Luis Rovira of the Colorado Supreme Court.  Maria is a graduate of the University of Denver, College of Law and the University of Iowa.National CineMedia is a "new media” joint venture network between Regal Cinemas, AMC and CineMark that provides a national platform for advertisers, including its pre-feature show, FirstLook, and interactive lobby promotions, focusing on branding and experiential marketing platforms.

Dean Del Calzo, Principal, MEM Marketing
A marketing veteran for 20 years, Dean has been responsible for creating marketing campaigns for a number of corporations including McDonald’s, Qwest, The North Face and Audi to name but a few. Specializing in strategic development and creative oversight and fulfillment, his experience spans a variety of mediums including TV, radio, print, and digital. His digital experience includes campaign development and integration of social media, various website content such as videos and online marketing including banner ads, page takeovers, website development, and Facebook applications and integration. Lately, he has collaborated on iPhone/Android and iPad applications and most recently has worked on the global launch of HTC’s new suite of phones featuring the Mango OS. Dean’s work has been recognized both locally and nationally with dozens of awards. 
Dean is a 20 year marketing veteran who has created campaigns for Revo, Audi, McDonald’s, Broadnet, Ultimate Electronics, Optima Batteries, Aspen, Eagle Creek, Gregory Packs, Destination Hotels and Resorts and Globus & Cosmos to name a few. His work has been recognized by Communication Arts, the One Show, PRINT, Advertising Age, Ad Week and others.

Len Beasley, Factory Design
Len’s experience is bringing mobile and internet marketing concepts to reality, from design to architecture to development to distribution and analysis.  Len’s worked with top brands such as Siemans, Phillips Petroleum, Hasbro, ConAgra, Sun Microsoft.

Matthew Cavarra, of Counsel, Holland & Hart
Mr. Cavarra concentrates his practice on advising technology, communications and Internet companies with respect to the licensing, acquisition, outsourcing, development, monetization, and protection of intellectual property. He has extensive experience, both locally and globally, negotiating technology contracts and acquisitions. Mr. Cavarra has managed multiple large intellectual property acquisitions, including the acquisition and integration of $250 million in intellectual property assets from a leading telecommunications hardware and software vendor. His experience in the telecommunications, Internet and cable industries also includes negotiating licensing and outsourcing agreements in Australia, Brazil, Canada, Germany, India, Malaysia, Mexico, and the United Kingdom.

Tracy Gray, Partner, Holland & Hart
Tracy advises clients on a wide range of intellectual property and privacy matters. Her intellectual property counseling includes commercialization and protection strategies, portfolio development, licensing, distribution and outsourcing, corporate branding and trademark availability and prosecution, website development, promotional programs, strategic alliances and joint ventures, copyrights, and protection of trade secrets.

Wendy Pifher, Holland & Hart
Wendy Pifher joined Holland & Hart in 1994. She concentrates in the areas of domestic and international intellectual property, technology transfer, multi-media licensing, entertainment publishing and interactive media. Ms. Pifher represents clients offering products and services in a wide range of industries, including high-tech, sports, entertainment, healthcare, finance, insurance, natural resources, and retail commodity businesses. She counsels clients surrounding all aspects of trademark selection, clearance and enforcement, including domain name disputes, and provides representation in opposition and cancellation proceedings before the Trademark Trial & Appeal Board. She also represents clients seeking copyright registrations in the U.S. Copyright Office and in copyright infringement matters.

Ticket Information
Complimentary for all Members
$55 for Non Member

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