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Generate More Qualified Leads with Webinars: A step by step approach
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When: April 27, 2011
Noon - 1:00pm
Where: ReadyTalk Webinar
Contact: Simone Verhulst
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In a 2010 study, Marketing Sherpa found that the top challenges facing most marketers in 2011 were generating high quality leads and generating a sufficient enough volume of them for their sales team. If these sounds like challenges you face then this event is for you.

Webinars have become one of the best demand generation vehicles in the marketer’s tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:

* How to structure your webinars so participants are properly segemented
* What type of information to arm your sales team with for post event follow-up
* How webinars fit into a integrated mult-touch marketing campaign
* The essential webinar tools needed for any demand generation program

Interested in the whole series? Check out the other event on webinars for online training and ecommerce here.

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