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CSIA Presents: The Shift From IT to BT In Fueling Business Transformation
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When: Thursday, April 28, 2011
7:30am - 10:00am
Where: Grand Ballroom Grand Hyatt Hotel
1750 Welton Street
1st Floor
Denver, United States  80202
Contact: Aimee Charlton

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The Shift From IT To Business Technology In Fueling Business Transformation

Today's business executives are totally dependent on technology to achieve their organization's strategic goals and objectives — without technology they simply cannot operate, much less compete. Yet too often, business executives possess little IT knowledge or ownership—despite IT being the lifeblood of the organization. And too many IT executives focus on purely IT metrics instead of measuring their success by the business’ metrics. 

To get past this impediment, it’s time for organizations to rethink IT from the ground up, starting with renaming Information Technology (IT) to become Business Technology.  What’s in a name? Sometimes, it’s everything—because this renaming signals a maturity shift in how organizations view the partnership between IT and the business in transformation initiatives. 

This session will examine the trend of IT to BT, and will look at how IT and business executives use BT to drive business process transformation centered around the customer.  In addition, you’ll learn about two case studies – one a large Fortune 100 health care provider and the other a SMB manufacturing company – that have converged Business Technology, process transformation, and customer-driven transformation.  Gain insights into the trends, strategic drivers, lessons learned and recommendations based on other companies’ experience.

Ticket Information:
$15 for CSIA Members, Premium Members receive two complimentary tickets (Please contact Michelle Marek, 303.592.4070, if you do not know your Premium Member promotional code)
$55 for Non-Members

7:30am – 8:00am            Registration & Breakfast
8:00am – 8:15am            Welcome & Introductions
8:15am – 9:30am            Presentation
9:30am – 9:45am            Audience Q&A

Connie Moore, Vice President - Research Director, Forrester
Connie serves Business Process professionals and leads a team that provides advice and research focused on application strategy, business process management, customer relationship management, human resource management, and financial processes. Connie's recent research efforts have focused on Lean thinking and dynamic business applications that support designing for people and building for change through the intersection of business process management, the Information Workplace, and Web 2.0.

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the United Kingdom. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research. Connie is the co-champion of Forrester's 2009 Business Technology Forum with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum with the theme of "Design for People, Build for Change" and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the United States, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry and is a member of the Association of Business Process Management Professionals.

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science
and history from East Carolina University and an M.B.A. in information systems from George
Washington University.

Want to learn more about Connie Moore? Visit

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