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How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
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When: March 17, 2010
Noon - 1:00pm
Where: ReadyTalk - Webinar
Contact: Simone Verhulst
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Complex sales cycles make it increasingly difficult for marketers to generate highly qualified leads and create targeted campaigns. Roles, timeframes, and use cases can all affect the progression from inquiry to closed sale. To support today’s B2B marketers in achieving success, MarketingSherpa has conducted an in-depth study of more than 900 B2B marketers to learn what’s working and what’s not working in B2B marketing.

This methodology powers marketing from lead generation to sales conversion. Join MarketingSharpa’s Jen Doyle, Senior Research Analyst and lead author of the B2B Advanced Marketing Practices Handbook, and Kirsten Knipp, Director of Product Evangelism at HubSpot, as they discuss the importance of

* Lead generation and nurturing tactics
* Messaging strategy and content creation for mapping to buyer personas
* Using the FUEL methodology in the lead generation to sales conversion process
* Webinar as a content vehicle and demand generation tool

All webinar registrants receive a $100 discount toward the purchase of the B2B Advanced Marketing Practices Handbook through March 31st. Visit the following link to purchase your copy:

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