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12 Tips for Implementing Lead Generation Campaigns that Get Results
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When: January 12, 2011
Noon - 1:00pm
Where: ReadyTalk - Webinar
Contact: Simone Verhulst
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So you’ve run some lead generation campaigns but haven’t gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.Execution can make the difference between a 57% response rate and no responses at all.

From activities, electronic tools, set-up, and follow-up, your success is in the details. We’ll talk about why specific activities aren’t getting responses and how you can tweak them. We’ll look at the tools you need to better manage campaign execution and lead follow up, and how to set up your campaign for easier execution.

Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and uncover how to:

* Turn "no thank you” replies into opportunities
* Design an execution plan that won’t slip
* Refine your emails for higher response rates
* Identify leads, see click-throughs and track results with less effort
* Get accurate lists – including email addresses
* Use events to demonstrate your expertise and attract leads
* Choose the best tools for web-based lead generation
* Identify people on your staff who can pick up the slack

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