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Why Webinars Are the Perfect Demand Generation Vehicle: Measuring Depth of Interest & Qualification
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12/15/2010
When: December 15, 2010
Noon - 1:00pm
Where: ReadyTalk - Webinar
Contact: Simone Verhulst
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Are webinars part of your demand generation mix? If not, you are missing out on an important piece in your demand generation programs. Webinars are a unique content vehicle that allows you to accurately gauge depth of interest. Or, in other words, how interested is your prospect in solving their problem – how engaged are they? Additionally, webinars, by virtue of a well crafted title, allow participants to qualify themselves by the simple act of registering. Join us for this one-hour session and you will learn:

* The unique characteristics of a webinar that make it an essential part of a demand generation program
* The importance of a well crafted title in your webinar programs
* How to measure depth of interest and engagement
* How to create polling & registration questions that really drive qualification

If you are looking to start your own webinar series or optimize your current one, this is the webinar for you!

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