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From sense & respond, to predict & act! Predictive Analytics: The Next Wave in Business Intelligence
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10/28/2010
When: October 28, 2010
11:00am - Noon
Where: Webinar
Contact: Charles Piper
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- Do you want to capture information about customers, prospects, employees and more?
- Are you able to predict behavior, preferences and future performance?
- Can you act in real-time or ahead of a potential issue?

Making crucial business decisions based on intuition and gut feeling informed by personal experience is no longer sufficient. Successful businesses are moving away from this ‘sense and respond’ decision-making approach to Predictive Analytics that allow you to predict potential outcomes and change course ahead of potential issues.

Join us as we discuss how Predictive Analytics enables decision makers to predict future events and proactively act on that insight to drive better business outcomes and deliver the insight needed to answer key business questions:

- How to reduce churn and retain the most loyal customers to maximize profitability (predict which customers are most likely to leave and which are most loyal)
- How to detect and ultimately prevent fraudulent activity
- Which factors are most likely to drive customers to choose my product over the competitor’s?
- How to integrate Predictive Analytics with an existing Business Intelligence platform

Presenter Tom Lennon is Director of Perficient's National Business Intelligence Competency Center.  Register Now >>

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