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Content is King – Developing a Content Strategy
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When: October 28, 2010
Noon - 1:00pm
Where: Online
Contact: Simone Verhulst
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Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.

By combining quality, engaging content with the abundance of tools now available via social media, brands can easily post and promote contributed content on a regular basis. Join Michael Weisfeld, Director of Social Media at BusinessOnLine, as he discusses how to effectively plan and execute a content marketing strategy that will produce a solid content lifecycle, with results that will forge a lasting relationship with your audience.

Key Points of Interest:

* Understand the user path – What are your leveragable channels and how do they lead to your goals?
* What’s buzz worthy and buzz worthless?
* Crafting engaging content vs. vapid content.
* Creating user focused Content Development Strategies centered on actual user data
* Learn how a manageable content execution plan can ensure maximum brand exposure and ROI

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