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Engaging Sales Reps in Lead Generation to Fill the Pipeline
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When: September 9, 2010
Noon - 1:00pm
Where: Webinar
Contact: Simone Verhulst
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No lead generation plan in place? Sales reps are one of your best lead generation strategies! Whether it’s cold calling, email prospecting, running events, or social networking, they can attract new prospects as part of their regular job.

In this session with Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, you’ll discover proven techniques to grow your pipeline, including:

* Where to start if you have no lead generation plan in place
* How to determine the lead generation approach that best fits you and leverage it
* How to plan sales rep-centric lead generation campaigns
* What your real objective is in prospecting and how to achieve it
* The leading indicators to measure to know if your prospecting strategy is working
* What to adjust if your lead generation strategy isn’t working
* How to motivate sellers to prospect

With a few techniques in place you can find your ideal approach to lead generation, create a campaign plan that gets sellers excited, then watch them jump in eagerly to prospect! And if you don’t have any sales reps, you can do it for yourself. Leave with fresh how-to's to create campaigns you or your sales reps can implement to attract prospects and fill your pipeline.

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