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CSIA Presents: Why Should I Use Social Media?
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6/10/2010
When: June 10, 2010
11:30am -1:30pm
Where: CSIA
216 16th Street
Suite 850
Denver, CO  80202
Contact: Aimee Charlton


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The bottom line is this - marketing is about getting the word out, engaging in conversations, taking suggestions, problem solving, educating your audience, and promoting your company, product, or service. One of the best ways for small businesses to create buzz is through social media.  This program will help you navigate the vast social media sea to find that perfect voice for you and your company!

This program will cover:

  • Branding
  • Establish yourself as an expert
  • Word of mouth
  • Talk to your customers directly
  • Networking socially with potential partners and clients...from around the world!
  • Get great traffic to your website
  • Increase your link-ability
  • Much cheaper than traditional advertising and marketing
Please note: There will be a hands on aspect of this program utilizing Facebook, LinkedIn, and/or Twitter.  If you would like to participate in the hands on portion, please bring a laptop or mobile device with the applications you would like to use. 

Mike Fraietta, Director of Social Media, Jive Software
Mike specializes in humanizing brands though social media, personal branding, social CRM and social media monitoring .   Prior to Jive, Mike served as Chief Listener and Community Manager for the social media monitoring company, Filtrbox.  

At Filtrbox, Mike specialized in using Filtrbox technology and listening, engaging and leading online conversations concerning our company, our competitors, our industry and social media in general. These conversations are relevant to all departments of the company including customer service, sales, public relations and marketing. Mike’s goal was to make the company have a friendly, non-corporate feel by interacting with clients, prospects and influencers via blog comments, Twitter messages and other forms of social media.

Ida Lau, COO & Cofounder, VeriPoint
In 2001, Ida cofounded VeriPoint with Fred Seyffert and brings to the company over 15 years of start up and executive management experience with Fortune 100 companies.  In addition to driving the strategic vision of the company, her hands on experience deploying technology solutions in a myriad of verticals is key in implementing successful analytical solutions for large to midsized clients and OEM partners.  She is also co-founder of IfThenRadio.com, a podcast highlighting technology in business, and cofounder of the IfThenNetwork, an internet media production company.  Previous to VeriPoint, she was part of a core team at Countrywide Home Loans tasked with bringing real estate services in-house and ultimately heading up one of the subsidiary LandSafe service companies.

As an active advocate of the Colorado technology community, she serves on the newly formed Vendor Advisory Board for CORHIO; holds and has held a variety of co-chair positions for CSIA with a focus on marketing and social media; an active member of the CSIA’s Steerng Committees; and is a recipient of the 2009 Champion of the Year Apex Award.  She also frequents a variety of other Colorado technology focused organizations and meetups such as SIM, BDNT, Startup and Founders, IgniteDenver, etc.

U.B. Ciminieri, Account Manager, Business Controls, Inc.
U.B. currently works for Business Controls, Inc., the world's leading risk mitigation firm and anonymous reporting solution provider.  He is also co-founder of IfThenRadio.com, a podcast highlighting technology in business, and co-founder of the IfThenNetwork, an internet media production company.  Previous to Business Controls, he has worked in a variety of sales, marketing and management roles for companies in the retail, entertainment and technology industries. 

As an active supporter of the Colorado technology community, he has held a variety of co-chair positions for CSIA with a focus on marketing and social media; has been an active member of CSIA’s Steering Committees; and is a recipient of the 2009 Champion of the Year Apex Award.  He also serves as the Event Liaison between the CSIA Education Committee and all of CSIA's major annual events, including C-Level @ A Mile High, Apex Awards and DEMOGala.

Ticket Information:
Complimentary for all CSIA Members, and member only.  

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