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CSIA Presents: The Organic Business Model – Why Employees Are Your Biggest Asset
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When: March 30, 2010
7:30am -10:00am
Where: CSIA
216 16th Street
Suite 850
Denver, Colorado  80202
Contact: Aimee Charlton

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The Organic Business Model – Why Employees Are Your Biggest Asset

During the 20th Century, American industrial genius created the most productive business model of its time.  People and machine worked in harmony as interchangeable pieces in a greater mechanical process to produce high quality products and services in quantity at a fair price. Increasing activity produced more results and with that, more profits.

This "Mechanical Business Model” gave America the highest standard of living, and made us the greatest economic power the world has ever known.

But things are starting to crack. 

In the early 21st Century, what used to work doesn’t seem to be working as well.  Even the most stable and secure industries are falling apart. Things are moving and changing faster every day. Competitors are legion. Distractions are abundant. Everyone already has too much to do. And there’s no relief in sight.

The Mechanical Business Models can’t keep up.  They are slow, static and cumbersome. We need a fast, dynamic, and efficient model that produces a sustainable competitive advantage and ever increasing profitability without increasing the workload. 

Meet the Organic Business Model, designed for today’s hyper-dynamic world, perfect for maximizing profits with the Modern Workforce.  Fostering continuous creativity and innovation, the Organic model offers the most natural path to profitability for any company in any economy.  

Here’s some of what you will learn:

  1. Dispel the myth that increasing activity leads to increasing profitability.
  2. The one simple item guaranteed to bring a company the best customers, vendors and employees. (Virtually no one has this.)
  3. 2 things every business must produce to create real and lasting competitive advantage, and how to get and use them.
  4. The one simple change that immediately increases the value of everything we do, and everyone who works for us.
  5. The one commonly held belief that limits productivity more than any other.
  6. 3 management concepts guaranteed to bring faster and more effective solutions for today’s complex problems.
  7. The most important and overlooked reason prospects don’t buy from us and how to correct it. 
  8. 3 things companies always produce that create no sustainable competitive advantage.
  9. 3 conditions leading to universally over-worked people, and why we embrace it.
  10. 5 proofs that our most important and available resource is undervalued and underutilized.
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Complimentary for all CSIA members!


CJ Coolidge, President and Founder, C4 Dynamics and The Institute for Intangibles-Driven Enterprise; Author The Squaredime Letters: Moving from a Mechanical to an Organic Business Model; Business Development Advisory Board, Administaff, Inc.

CJ Coolidge is a pioneer in the field of creating profit by developing human assets.  For over 30 years, CJ Coolidge has been an entrepreneur, business owner, manager, sales executive, counselor, teacher and consultant. During that time, CJ has either been building a business, or coaching others to do the same. Manufacturing, service, sales, and more, CJ’s experience covers the gamut of business challenges.

CJ helped a small, start-up company become a Fortune 500 Enterprise bringing them more than $1B in revenues so profitably that they named their profitability award, "The CJ Coolidge Award.” Most notably, he did it working less than 30 hours a week, less than 9 months a year.  You may know that company as Administaff, America’s premier Professional Employer Organization.

Since 2001, CJ has specialized in exploring the relationship between a company’s people and its profitability, discovering huge untapped potential in most enterprises. His unique insight into how these forces work together will help companies succeed in the hyper-dynamic, hyper-competitive marketplace, enabling them to achieve sustainable value by leveraging the hidden asset within every organization.

CJ has consulted with thousands of emerging companies over 20 years, and has been active in the Human Capital Management arena. CJ has identified, and clarified the connection between a corporation's people and its profitability. He has put the puzzle pieces together into a new paradigm: The Organic Business Model.

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