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4 tips for designing digital marketing that delivers

Posted By Patrick Hunt, creative director at Burns Marketing, Tuesday, March 3, 2015

Your customers don’t need you to tell them what to buy. They have the Internet, social media, referral platforms, peer reviews, and so much more. There’s a 24/7 world of robust research right there for them whenever they need. They are more informed than ever about entire categories, companies, and competitors – right down to which solutions are perfect for their exact situations. In fact, your customers probably won’t call your sales representatives until the moment they’re ready to buy.

So while they’re making up their minds, what makes you think they’re going to open an email that talks about how awesome your solutions are? Or that they’ll visit your website and click a link that says something like, “We optimize your business intelligence for blah blah, blah blah…”

Hint: They won’t. You know why? Because everyone else is doing that, too. So when your customers are actually searching for unbiased information, they’re actually forced to wade through a ton of barely hidden sales pitches that all sound virtually identical. No wonder they avoid your business development until the last possible moment.

All that said, if you can leverage today’s technology to give them real, helpful ideas that can streamline their buying process, you can achieve a huge edge over your competitors. Here are a few things to consider as you attempt to locate your elusive customers and give them the help they’re looking for. 

Empower yourself as a digital marketing technologist 

1.       Are you different? No really. Truly, meaningfully different? Most often, the answer is probably not. Companies today are more likely to spout the same industry buzzwords than address real customer needs. Can you gain an undeniable advantage by being easier to recognize? Absolutely.

2.       Are you simple? Because here’s an unwelcome paradox that’s all too common among today’s businesses. Customers don’t want to feel like they’re unintelligent, so companies try to tell them everything they need to know about any given solution. But in doing so, companies are making customers feel like they don’t understand all those complexities. Take a step back and reconsider the information your customers actually need, and give it to them as simply as possible.

3.       Can you make your customers happy? Keep in mind that there’s a huge difference between customer satisfaction and customer happiness. Shoes.com has highly satisfied customers. Zappos has ecstatic, die-hard believers in their brand. Which one is a billion dollar company?

4.       Are you shaking things up? If you’re not, you’re probably not worth paying attention to.

Patrick Hunt is the creative director at Burns Marketing.

Tags:  marketing 

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Sharing Our Marketing Muscle - New Media Kit

Posted By Wendy Nkomo, Colorado Technology Association, Friday, August 26, 2011
As an association, we need members to lend some of their marketing muscle to promote the association, events and programs!

To facilitate this partnership, we've published a new Media Kit.  In this kit, you'll find a checklist of promotional ideas, including not only your marketing resources, but how to leverage our systems as well.  Furthermore, you'll find links to graphics and copy for you to leverage.

Even small promotional activities, when done by many members, can yield dramatic results.  The Colorado Technology Association exists to represent the technology industry in Colorado of which you are a member.  The benefits of success will be enjoyed by the entire community!

Thank you!

Tags:  marketing  media 

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FREE Blogging Opportunity for Members

Posted By Wendy Nkomo, Colorado Technology Association, Friday, July 29, 2011
I believe we can all agree to the fact that we'd like more opportunities to share compelling information!

Did you know that all subscribing members can benefit from posting to the Colorado Technology Association member blog?  Your blog post will stay posted online, as well as be published out to our entire community mailing list of 5000+ contacts in the Monthly Digest.

Do you have new white papers? new products or services to introduce? new clients? new staff? new leadership? data, research, industry trends? or other interesting information that you want to share with the Colorado Technology community?  If yes, then we encourage you to get busy posting today and to post often in the future to drive visibility and branding for your organization!

It's this easy...
  • "Sign In" to your profile
  • Click here to Add New Blog Post
  • You will be prompted to sign in if you are not already signed in
  • Copy and paste your communication
  • Click "Submit”
At the Colorado Technology Association, we're all about community, insight, and connections and the Subscribing Member Blog offers a golden opportunity to drive all three.

P.S.  This is not a good place to post sales promotions or offers, the purpose of this community blog is to drive industry thought leadership.  Inappropriate postings will be removed.

P.S.S.  Forward this onto your marketing department.

Tags:  marketing  member benefit 

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