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McCarran Airport Selects iweSocial for social media insights

Posted By Joel Streed, Zunesis, Wednesday, May 28, 2014

McCarran International Airport Selects iweSocial to Provide Social Media Listening, Analytics, and Reporting to Enhance Airport Experience

In-depth social media analytics and reporting from iweSocial allows McCarran International’s staff to better understand travelers’ experiences as they make their way through the airport.

McCarran Airport Terminal 3

McCarran International Airport Terminal 3

'It’s an innovative way of improving the overall customer experience,' states Dr. Evan Escobedo, Practice Principal at iweSocial.

Denver, CO (PRWEB) May 06, 2014

iweSocial, (a Division of Zunesis) and a top-tier provider of social media services based in Denver, Colorado, today announced that its Social Media Listening Command Center was selected by McCarran International Airport in Las Vegas to provide regular Social Insights reports. These comprehensive readouts, which are among iweSocial’s best-selling service options, consist of in-depth social media analytics that allow McCarran International’s staff to better understand travelers’ experiences as they make their way through the airport.

Through proven methodologies and best-in-industry social listening tools, the team at iweSocial is able to quantify and categorize social media conversation, which ultimately provides McCarran International with key insights necessary to develop new strategies regarding overall traveler experience. For example, conversation sentiment is identified and analyzed on concession quality, parking operations, housekeeping, and other various airport services. The data is then identified, assembled, and sent to the appropriate departments for action.

"It’s an innovative way of improving the overall customer experience,” states Dr. Evan Escobedo, Practice Principal at iweSocial. "Our Social Insights enable the team at McCarran to be completely aware of the online conversation surrounding their airport. By categorizing topics of conversation we can identify specific issue areas. Maybe a power outlet in Terminal 3 needs maintenance, or perhaps a restaurant within the airport is under-performing. The end result is an airport armed with better information can provide a better experience for travelers.”

McCarran International Airport also leverages Social Insights to identify positive feedback and top-performers. This ultimately allows the airport to recognize its staff and partners for their hard work and dedication. "Close to 115,000 passengers come through McCarran each day, and learning what travelers enjoy or do not like about our airport is the first step toward improved customer service,” said Rosemary A. Vassiliadis, director of aviation for Clark County, Nev. "Many of our customers share their opinions via social media channels, and we look forward to putting the information gathered by iweSocial to good use for the benefit of Las Vegas visitors and local airport users.”

iweSocial provides services to clients across all industries and verticals. Today’s leading organizations are getting ahead by leveraging iweSocial’s Insights packages to analyze data across the entire public web and turn that data into actionable intelligence to better understand customer sentiment, competitive standing, and brand reputation.

To learn more about iweSocial’s services, visit

Tags:  member  social media 

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Zunesis Launches Social Media Listening Command Center

Posted By Joel Streed, Zunesis, Monday, January 13, 2014

Zunesis, a CRN Elite 250 IT Solutions company based in Denver, Colorado, has designed, developed, and built a state-of-the-art Social Media Listening Command Center which offers clients the latest technology in social media customer service, active social outreach, and customer engagement.

The Listening Command Center, which Zunesis calls zInsights Hub, provides fully outsourced social media monitoring, management, and research services to businesses, organizations, and enterprises across all industries and verticals.

The zInsights Hub leverages best-in-industry social media monitoring software coupled with their dedicated Social Media Analyst team to provide a comprehensive set of social media listening, crisis control, and engagement services in the United States. "Organizations today want to leverage Social Media Listening Command Centers for brand reputation management, crisis communications, customer support, market research, marketing measurement, and consumer engagement - all in real time,” said Steve Shaffer, Zunesis President and CEO. "The zInsights Hub is a social media listening facility that combines our expertise with leading social listening technology and proven processes to provide our clients with a best-in-industry social media listening service.”

The zInsights Hub monitors millions of online conversations across social media sites such as Twitter, Facebook, forums, and blogs to answer such questions as: 

  • How visible is my brand online, and what is the sentiment?
  • Where are social media users engaging with my brand?
  • Who are the influential bloggers, tweeters, or forum contributors addressing my brand?
  • Was my recent marketing campaign successful?
  • How significant is my competitors’ exposure on social media?
  • What is the tone of discussion involving my competitors?

"Social Media conversations have the potential to reach a much larger audience than ever before. While the channels for conversation on the social web have proliferated, a huge amount of data is becoming available that could be extremely valuable to organizations in fostering relationships with customers, developing new products, and monitoring their competition,” said Dr. Evan D. Escobedo, Practice Principal of Social Business at Zunesis.

About Zunesis
The vision at Zunesis centers around an intense focus on serving our customers and bringing value to their business through strategic IT solutions. In February 2013, Zunesis was named to the CRN TechElite 250 for the 3rd consecutive year as a best-of-breed solution provider with deep technical expertise and premier certifications. Our technical proficiencies and dedication to service help our customers transform their IT infrastructures to ultimately leverage IT as a strategic advantage. The Zunesis Social Business Practice offers social media consulting, monitoring, management, engagement, and research services to a variety of clients across all industries and verticals in the United States.

To learn more:

Tags:  social marketing  Social Media  social media policy 

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PermalinkComments (0) Offering CSIA Member's Special Internet Media Production Deal

Posted By U.B. Ciminieri, Convercent, Wednesday, April 27, 2011
As a CSIA member, you are eligible to receive 20% off internet media production services from (ITR).  These services can include one of the following:

1. Creation of an audio podcast up to ten (10) minutes in length – capture the expertise of your organization’s team by creating a podcast to publish through the internet.  ITR will set up and record your podcast, perform post-production editing, and provide two review sessions, an initial review to allow for any changes and a final review before completion.  We will provide you with a final copy in a variety of formats, including MP3 file, CD, DVD, or embed code for your website.  Based on standard pricing of $300 per podcast. 

2. Creation of a video podcast/presentation/training/interview/segment up to ten (10) minutes in length – video is becoming the internet vehicle of choice for getting the word out there about you, your organization and your expertise.  ITR will set up and record your video project, perform post-production editing, and provide two review sessions, an initial review to allow for any changes and a final review before completion.  We will provide you with a final copy in HD, in a variety of formats that you can choose from.  Based on standard pricing of $500 per podcast. 

Please contact UB Ciminieri at or 303-725-9417 for more information and to take advantage of this amazing offer!!!

Tags:  audio and video  itrmedia  online video  podcasts  social media  technology 

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Colorado, Technology, and Marketing.

Posted By Dan Igoe, Pure Brand Communications, Tuesday, September 28, 2010

Colorado, Technology, and Marketing. Three of my favorite topics and quite exciting that there are so many intertwined relationships with them right now. I'm a Colorado native in love with where I live. I have a great career growing alongside marketing and technology. It's fun working with the team at Pure Brand Communications on all aspects of digital marketing, centering on Pure Listening.

One of the things I like about Pure Brand Communications is how we give back to the community, personally as well as great agency work with non profits like Boys and Girls Clubs, Special Olympics, and Children's Hospital. I volunteer with CSIA, Colorado's Technology Association. On October 7th CSIA is hosting DEMOgala - an event showcasing technology companies and thought leaders in Colorado.

It's wonderful to see how many technology companies have started in Colorado that provide really fantastic marketing solutions. SimpleGeo offers solutions to enable location based services in mobile, web and desktop applications. We've got web conferencing company ReadyTalk, email marketing firm SwiftPage, social media marketing company FiltrBox that is now part of Jive Software. Associated Content's online publishing platform (now part of Yahoo). A really creative CodeBaby that helps you with web site optimization by leveraging the nature of human behavior online and scientific study. There are also applications for mobile marketing like SnapTag from SpyderLynk.

In most blogs each of these companies would have a hot link to their website to learn more about them. In this case I'm going to promote the event where the companies, many others, and their founders and executives will be. On October 7th the companies I mentioned, many more, and over 25 thought leaders will be speaking at CSIA's DEMOgala at the Hyatt Regency Denver at the Colorado Convention Center. Now there's the link that's important. There will be over 1000 people attending.

It will be a great day. I'm looking forward to learning more about all the companies, especially those that are taking marketing to a new level.

John Meyer - - @johndmeyer

Tags:  Colorado  digital marketing  email marketing  mobile applications  social media 

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December's Pulse Poll Results

Posted By Nikki Mill, CSIA, Thursday, January 7, 2010
The December Pulse Poll asked the question:  Is your company utilizing social media? 
88% of the respondents use LinkedIN, 76% are using Twitter, 52% are using Facebook, and a growing 35% are using our CSIA Member community, which was only launched 6 months ago. 

Check out the comments by few of the respondents:

"We are in the enterprise social computing space so use all the tools, but particularly our own SocialSites product (which is our internal portal/Twitter/Facebook/LinkedIn application -- and links to all those) primarily. We market routinely through all highly populated consumer social networks too.”

"Youtube, ustream and delicious have all been viable social media channels for our company.”

"[Our] CEO filters twitter for possible contacts, but so far found little. Our business (security) is not in the social media space and twitter/facebook provide little except a time sink. Never heard of CSIA's online community, [but] will have to look at that.” 

"Twitter was an outstanding method to encourage community engagement; LinkedIn interestingly continues to stay focused on contact information; FaceBook doesn't seem as relevant for business:business methods. CSIA's online community is gaining momentum, and I'm finding a number of connections easily made through it that I didn't realize before, so definitely a great tool for focused community communications.”

Participate in this month’s Pulse Poll: What IT projects are your company planning for 2010? 

Tags:  Social Media 

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