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Market Creation Group Acquires Circa 65 to Extend Leadership in Business-to-Business Marketing

Posted By Elise Milam, Market Creation Group, Tuesday, June 26, 2012
Market Creation Group is incredibly excited to share with you the news that we've shared with the world today, that we are purchasing a long-time partner to Market Creation Group, Circa 65.  

The purchase of Circa 65 will help round out MCG's full-suite of services to our shared technology clients.  In particular, it delivers three NEW capabilities that we can bring to market: 

1) Channel Expertise - Circa 65 comes out of the world of Arrow Electronics.  Clearly, they know how to manage marketing within an indirect channel!  In fact, Jim Markisohn, the Managing Partner of Circa 65 was a long-time VP of Marketing and Business Development at Arrow.  Circa 65 has been working with Resellers, VARs, affiliate channels and vendors who leverage indirect channels for a long time now.  

2) MarketStorm - Circa 65 has created an innovative process of creating a marketing strategy, a go-to-market roadmap and a series of tactical execution recommendations, all wrapped up in a single program with a process for measuring results.  This comprehensive program will weave into our already successful brand foundation program offered by MCG to deliver an incredibly thorough plan for launching products, relaunching companies, targeting new markets and relooking at marketing programs overall.  

3) Dedicated Marketing Expert (DME) - is a subscription-based program that provides senior, director-level leadership of all marketing programs.  

These three great additions to MCG will blend nicely with our three areas of expertise (Strategy, Demand Generation and Creative Services) to create a powerhouse of marketing excellence that will truly help our clients accelerate sales. Grow MCG!

Brett Schklar

Read the full press release here.

Tags:  acquisitions  b2b marketing strategy  B2B technology 

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Webinar recap: How to figure out what IS and IS NOT working in your B2B marketing program

Posted By Elise Milam, Market Creation Group, Friday, February 17, 2012
Updated: Friday, February 17, 2012
AMA ReadyTalk webcast

In case you didn't get the memo, the recession is over and companies are investing in marketing again. Now that you have that bright, shiny new budget for 2012, how do you assess what marketing strategies and tactics will best benefit your business? Our CEO and Founder, Brett Schklar, teamed up with Readytalk and the American Marketing Association (AMA) to help answer this question.

Throughout the webinar, Brett helped drive marketers through the five phases of B2B marketing to show how they map to the sales cycle. He guided listeners through new ways to approach marketing by focusing on the weaker areas of marketing's contribution towards building a stronger sales pipeline. Just in case you missed the webinar last Friday, February 3, 2012 -  we've compiled everything you need to relive it! For your convenience and reading pleasure, you can:

Thanks to everyone who attended, participated, asked questions and tweeted feedback! The webinar was a huge success and MCG is glad you found it useful. 

To view the original post, visit MCG's blog and website too while you're at it!


Tags:  American Marketing Association  B2B marketing strategy  B2B technology  B2B webinar 

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Webinar: How to figure out what IS and IS NOT working in your B2B marketing program

Posted By Elise Milam, Market Creation Group, Wednesday, January 11, 2012
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In case you haven't gotten the memo, the recession is over and companies are investing in marketing again. Now that you have that bright, shiny new budget for 2012, how do you assess what marketing strategies and tactics will best benefit your business? 

Join Brett Schklar, Founder and CEO of The Market Creation Group, as he teams up with Readytalk and the American Marketing Association (AMA) to drive you through his five phases of B2B marketing and how they map to the sales cycle. His guidance will help you think of new ways to approach marketing and how to focus on the weaker areas of marketing's contribution towards building a stronger sales pipeline. Ready? Go sign up! This webinar is right around the corner.

Date: Friday, February 3, 2012

Time: 12:00PM CST (Time zone check: for us Coloradans this translates to 11:00AM - 12:00PM MST)

Duration: 1 hour

Registration: You can register for this free webcast at any time

 

Tags:  2012 marketing budgets  B2B marketing strategy  B2B webinar 

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