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4 tips for designing digital marketing that delivers

Posted By Burns Marketing | Demand Experts, Thursday, December 4, 2014

Your customers don’t need you to tell them what to buy. They have the Internet, social media, referralplatforms, peer reviews, and so much more. There’s a 24/7 world of robust research right there for them whenever they need. They are more informed than ever about entire categories, companies, and competitors – right down to which solutions are perfect for their exact situations. In fact, your customers probably won’t call your sales representatives until the moment they’re ready to buy.

So while they’re making up their minds, what makes you think they’re going to open an email that talks about how awesome your solutions are? Or that they’ll visit your website and click a link that says something like, “We optimize your business intelligence for blah blah, blah blah…”

Hint: They won’t. You know why? Because everyone else is doing that, too. So when your customers are actually searching for unbiased information, they’re actually forced to wade through a ton of barely hidden sales pitches that all sound virtually identical. No wonder they avoid your business development until the last possible moment.

All that said, if you can leverage today’s technology to give them real, helpful ideas that can streamline their buying process, you can achieve a huge edge over your competitors. Here are a few things to consider as you attempt to locate your elusive customers and give them the help they’re looking for. 

Empower yourself as a digital marketing technologist  

1. Are you different? No really. Truly, meaningfully different? Most often, the answer is probably not. Companies today are more likely to spout the same industry buzzwords than address real customer needs. Can you gain an undeniable advantage by being easier to recognize? Absolutely.

2. Are you simple? Because here’s an unwelcome paradox that’s all too common among today’s businesses. Customers don’t want to feel like they’re unintelligent, so companies try to tell them everything they need to know about any given solution. But in doing so, companies are making customers feel like they don’t understand all those complexities. Take a step back and reconsider the information your customers actually need, and give it to them as simply as possible.

3. Can you make your customers happy? Keep in mind that there’s a huge difference between customer satisfaction and customer happiness. has highly satisfied customers. Zappos has ecstatic, die-hard believers in their brand. Which one is a billion dollar company?

4. Are you shaking things up? If you’re not, you’re probably not worth paying attention to. 

Patrick Hunt is the creative director at Burns Marketing.
LinkedIn | Google+

Ensure breakthrough content with these four tips

Want to discover more about how you can differentiate your marketing so that customers actually seek out your information?

Download Be a Digital Standout: 4 things you need to know to ensure breakthrough content.

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Start-up Philanthropy: a One-night Giving Circle

Posted By Wendy Nkomo, Colorado Technology Association (CTA), Monday, December 1, 2014

Join Rose Community Foundation for Start-up Philanthropy: a One-night Giving Circle in celebration of Giving Tuesday, a national day of giving.


December 2, 2014 – One night to…



Invite your partner, date, colleagues, family and friends! Forward this email or share our Facebook invite.


The Details

When: Tuesday, December 2, 7 to 9 p.m.

Where: INDUSTRY, 3001 East Brighton Boulevard, Denver, CO 80216, free parking available onsite.

Dessert will be served.


RSVP by November 30

Your donation is your RSVP. Give through Rose Community Foundation’s secure online donation page. Select Giving Tuesday Giving Circle from the “Please direct my gift to” drop-down menu.


The minimum requested donation is $25. Please give as generously as you can. Consider donating the amount you’d spend on a holiday gift or a night out. 100% of funds donated will go directly to nonprofits you will help select on December 2.


"Join" our Facebook event to let your friends know you're coming and invite them too!


What is Giving Tuesday?

On December 2, 2014, millions of people around the world will be part of #GivingTuesday, a global day of giving back. Last year the world rallied on #GivingTuesday to donate over $20M, nearly doubling the previous year’s effort. The movement continues to grow, and 2014 will likely be the biggest #GivingTuesday yet.


Where will the donations go?

Together, we will learn about a host of social impact nonprofits with proven results serving the Denver community. At the end of the night, all attendees will vote to determine which nonprofits receive grants. 100% of dollars donated will go directly to the nonprofits.


Other Questions? Contact Sarah Indyk at or 303.398.7416


Tags:  foundation  STEM education  workforce 

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How to Avoid Common IT Hiring Challenges

Posted By Justin Watson, TEKsystems, Tuesday, November 18, 2014
Are You Making These IT Hiring Mistakes?

These days your business needs the IT department to do more than just “keep the lights on.” IT is increasingly required to perform on key business goals, such as providing better customer service through mobility or protecting company and client information through data security. The success of these business initiatives is dependent on the skills and expertise of the IT professionals doing the work. However, the competitiveness of the current IT labor market means that recruiting the right people can be challenging. Make sure you don’t fall for these common IT hiring mistakes:

1. Not starting early enough. You might kick a project off by planning the budget first and then the technology...but what about the people? Be proactive by establishing a formal strategy to address workforce gaps up front. This will reduce the risk of exceeding your budget or running behind deadline due to unanticipated hiring needs.

2. Not doing your homework. Next, gauge how difficult it may be to find the skill sets you’re looking for in your market. Demand for IT talent varies from market to market, but nationally, IT leaders report that project managers, security, architects, programmers and web developers are the most difficult skill sets to find, according to TEKsystems’ third quarter Reality Check survey.

3. Only looking in one place. In Colorado, there are only enough job-seeking IT professionals to fill 23 percent of open IT jobs, according to data analyzed from CareerBuilder. The IT talent you’re looking for might not be looking for you, so don’t limit your reach to only one or two channels, such as job boards or company job postings. Eight out of 10 IT Professionals reported that even when happily employed, they are open to new job opportunities. Work on maintaining a presence within the tech community so that you can take advantage of referrals and professional networking, or partner with a vendor who has already established strong relationships in the community.

4. Being unrealistic. Are you looking for someone with 15 years’ experience in healthcare, who can program in four languages and has project management skills? If so, you’re looking for a unicorn. Be strategic in developing job requirements—candidates with hyper-specific skill sets either don’t exist or are already employed in the hyper-competitive job market. If you can, solicit the opinion of expert staffing consultants who know your market inside and out and can consult with you to properly scope the skills list.

5. Thinking salary is everything. While salary is a critical component, in an April survey on the Contingent Workforce, IT professionals reported that learning new skills and having the ability to pick and choose interesting work are two of the top motivators for taking on a contingent (temporary) assignment. 

6. Not taking the time to do it right. Hiring is a full-time job that requires full-time attention. If you don’t have the internal HR resources to dedicate to the process, partnering with an IT staffing firm may be a great place to start.

Tags:  hiring  talent management 

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Colorado Technology Foundation Participating in Colorado Gives Day

Posted By Wendy Nkomo, Colorado Technology Association (CTA), Thursday, November 13, 2014

In August, the Colorado Technology Association unveiled it's new Foundation.

The Colorado Technology Foundation (CTF) is a Rose Community Foundation 501(c)3 fund.

Colorado is at a critical juncture where the growth of technology jobs across sectors is accelerating, yet our ability to develop more IT leaders is not keeping up to demand in the marketplace. The CTF will exist to deliver on this talent building well into the future, fueling Colorado’s economy through technology.

We are grateful to be participating in Colorado Gives Day - our first time - and ask you to

please donate today

as well as spreading the word to your colleagues about this new opportunity to support the building of the tech talent pipeline in Colorado.


We thank you in advance for your support.


Wendy Nkomo, Executive Director

Alexandra West, Director

Tags:  education  STEM  workforce 

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Colorado Showing Up - Hour of Code and Computer Science Education Week

Posted By Wendy Nkomo, Colorado Technology Association (CTA), Thursday, November 13, 2014

Congratulations and thank you to all of the Colorado organizations below that have signed up to participate in Colorado's Hour of Code during Computer Science Education Week Dec 8-15! 

Computers are everywhere, but fewer schools teach computer science than 10 years ago. Girls and minorities are severely underrepresented. Good news is, we’re on our way to change this.

In one week last year, 15 million students tried computer science! Computer science was on homepages of Google, MSN, Yahoo! and Disney. President Obama, Shakira and Ashton Kutcher all kicked off the Hour of Code with videos. Over 100 partners came together to support this movement.

Now the Hour of Code movement is aiming for 100 million students.

In Colorado

Air Academy High School (U.S. Air Force Academy)
Alamosa Elementary School 3-5 (Alamosa)
Alexander Dawson School (Lafayette)
All Souls Catholic School (Englewood)
Allendale Elementary (Arvada)
Alpine Elementary School (Longmont)
American Academy (Parker)
Anythink Huron Street Library (Thornton)
Anythink Perl Mack (Public library in Denver) (Denver)
Anythink York Street (Thornton)
Arrowwood Elementary (Littleton)
Aspen Creek K-8 (Broomfield)
Aspen Creek PK-8 (Broomfield)
Aspen Elementary School (Aspen)
Aspen Ridge Preparatory School (Erie)
Aspen Ridge Preparatory School- Ms. Sasser's Kindergarten class (Erie)
Aurora Public Library (Aurora)
Aurora Quest K-8 (Aurora)
Aurora Quest k-8 (Aurora)
B. F. Kitchen Elementary (Loveland)
BVSD (Boulder)
Bayfield Middle School, Bayfield, CO (Bayfield)
Bear Canyon Elementary (Littleton)
Bear Creek Elementary School (Boulder)
Bear Creek Elementary School Boulder Valley School District (Boulder)
Bemis Public Library (Littleton)
Ben Franklin Academy (Highlands Ranch)
Berthoud Elementary School (Berthoud)
Berthoud High School (Berthoud)
Big Thompson Elementary School (Loveland)
Bill Reed Middle School (Loveland)
Birch Elementary School (Broomfield)
Blevins Middle School (Fort Collins)
Blue Mountain Elementary School (Longmont)
Bollman Technical Education Center (Denver)
Bollman Technical Education Center (Thornton)
Boulder Country Day (Boulder)
Boulder Preschoolers (Boulder)
Boulder Valley Schools (Boulder)
Brighton High School (Brighton)
Bromley East Charter School (Brighton)
Broomfield Academy (Broomfield)
Bud Werner Memorial Library (Steamboat Springs)
Buena Vista Elementary School (Colorado Springs)
Buffalo Ridge Elementary (Castle Rock)
CEC Middle College of Denver, Denver Public Schools (Sheridan)
Campion Academy (Loveland)
Carbondale Branch Library (Carbondale)
Carrie Martin Elementary (Loveland)
Centauri High School (La Jara)
Centaurus High School (Lafayette)
Centennial Middle School (Boulder)
Challenge School (Denver)
Challenge to Excellence Charter School (Parker)
Charles Hay World School (Englewood)
Chatfield Senior High School (Littleton)
Cherokee Trail Elementayr (Parker)
Cherry Hills Village Elementary (Englewood)
Cimarron Elementary (Aurora)
Clear Sky Elementary (Castle Rock)
Clear Sky Elementary School (Castle Rock)
Clyde Miller P-8 (Aurora)
Collegiate Academy of Colorado (Littleton)
Colorado Academy (Denver)
Colorado West Christian School (Montrose)
Columbine Elementary (Fort Morgan)
Columbine Elementary School (Boulder)
Compass Montessori School (Golden)
Connie's Classroom (Frisco)
Cottonwood Plains Elementary School; Thompson School District (Fort Collins)
Coyote Hills Elementary (Aurora)
Coyote Ridge Elementary (Fort Collins)
Coyote Ridge Elementary School (Fort Collins)
Crowley County School District (Ordway)
Crown Pointe Academy (Westminster)
Crown Pointe (Westminster)
Custer County School (Westcliffe)
DSST: Conservatory Green Middle School (Denver)
Dakota Valley Elementary (Aurora)
DeLalio (Boulder)
Denver Academy (Denver)
Denver Montessori Jr/High School (Denver)
Denver Public Library GVR Branch (Denver)
Denver Public Schools (Denver)
Denver Public Schools - Edison Elementary and Bromwell Elementary (Wheat Ridge)
Denver School of Science and Technology (Denver)
Denver Street School (Denver)
Discovery Canyon Middle School (Colorado Springs)
Douglass Elementary (Boulder)
Dove Creek High School (Dove Creek)
Eagle Ridge Elementary (Lone Tree)
East Grand Middle School (Granby)
Eisenhower Elementary (Boulder)
Eldorado K-8 (Louisville)
Elizabeth Middle School (Elizabeth)
Elk Creek Elementary (Pine)
Erie Community Library (Erie)
Estes Park High School (Estes Park)
Euclid Middle School (Littleton)
Evergreen Middle School (Evergreen)
Fake Middle School (Denver)
Farrell B Howell EC-8 (Denver)
Farrell B. Howell (Denver)
Fireside Elementary (Louisville)
Fireside Elementary School (Louisville)
Flagstaff Academy Charter School (Longmont)
Flynn Elentary School (Westminster)
Foothill elementary Boulder Valley School District (Boulder)
Fountain Middle School (Fountain)
Fox Hollow Elementary (Aurora)
Fraser Valley Elementary (Parshall)
Friends' School (Boulder)
Fruita Monument High School (Fruita)
GOAL Academy (Craig)
GOAL Academy (Pueblo)
GOAL Academy - AEZ (Aurora)
Galileo School of Math and Science (Colorado Springs)
Gardner School (Gardner)
Garfield County Library District, Parachute Branch (Parachute)
Garfield County Public Library District (Rifle)
Glenwood Springs Branch Library (Glenwood Springs)
Global Village Academy (Denver)
Global Village Academy - Northglenn (Denver)
Global Village Academy, Aurora West (Aurora)
Godsman Elementary School (Denver)
Gold Rush Elementary (Parker)
Governor's Ranch Elementary (Littleton)
Governor's Ranch Elementary School (Littleton)
Grand Junction High School (Grand Junction)
Green Mountain Elementary (Denver)
Green Valley Elementary (Denver)
Greenwood Elementary School (Englewood)
Gunnison County Library District (Gunnison)
Gunnison Public Library (Gunnison)
Hamilton Middle School (Denver)
Heatherwood Elementary School (Boulder)
Heiman Elementary (Evans)
Heritage HS (Littleton)
Hi-Plains School District R 23 (Seibert)
High Plains Elementary (Englewood)
Hoehne School (Trinidad)
Holmes Middle School (Colorado Springs)
Home School Academy (Colorado Springs)
Homeschool Group Loveland, CO (Loveland)
Horizon Middle School (Aurora)
Hulstrom K-8 (Northglenn)
IEEE - Computer Society (Denver)
Ignacio Elementary (Ignacio)
Imagine Charter School at Firestone (Firestone)
Indian Ridge Elememtary School (Aurora)
International School of Denver (Denver)
Ivy Stockwell Elementary (Berthoud)
James Irwin Charter High School (Colorado Springs)
Jamestown Elementary School (Jamestown)
Jefferson Academy Elementary School (Broomfield)
Journey Program for Expelled Students (Fort Collins)
K-12 school (Lafayette)
Kent Denver School (Englewood)
Knowledge Quest Academy (Milliken)
Kruse Elementary (Fort Collins)
Lafayette Elementary (Lafayette)
Lake International School (Denver)
Lakewood Senior High School (Evergreen)
Lamar Middle School (Lamar)
Laurene edmondson elementary (Loveland)
Lawrence Elementary (Arvada)
Legacy Academy (Elizabeth)
Lincoln Elementary (Loveland)
Lincoln Middle School (Fort Collins)
Lone Tree Elementary (Lone Tree)
MapQuest (Denver)
Marrama Elementary (Denver)
McMeen (Denver)
McMeen Elementary School (Denver)
Meadow Point Elementary School (Aurora)
Meiklejohn Elementary (Arvada)
Mesa County Libraries (Grand Junction)
Metro State Denver University (Denver)
Mi Casa Resource Center (Denver)
Midland International Elementary School (Colorado Springs)
Mitchell Elem. (Golden)
Moffat County High School (Craig)
Moffat High School (Moffat)
Monarch High School (Louisville)
Montclair School of Academics and Enrichment (Denver)
Morey Middle School (Denver)
Mount Garfield Middle School (Palisade)
Mountain Ridge (Golden)
Mountain View Elementary (Colorado Springs)
Mullen High School (Denver)
Munroe Eleementary (Denver)
Munroe Elementary (Denver)
Needham Elementary (Durango)
New America School, Thornton (Denver)
New Castle Branch Library (Carbondale)
Normandy Elementary (Littleton)
North Arvada Middle School (Arvada)
North Mor Elementary (Northglenn)
North Valley School for Young Adults (Denver)
Northglenn High School (Northglenn)
Northglenn Middle School (Northglenn)
Norwood High School (Norwood)
Norwood Public School (Norwood)
Olathe High School (Olathe)
Olathe Middle High School (Olathe)
Old Rock Community Library (Crested Butte)
OpenWorld Learning (Aurora)
Organizzato in luogo diverso da una scuola (Littleton)
Otter Creek Middle School (Denver)
Overland High School (Aurora)
Overland Trail MS (Brighton)
Overland Trail MS/SD27J (Brighton)
PCE (Parker)
Palmer High School (Colorado Springs)
Parker Core Knowledge Charter School (Aurora)
Parmalee Elementary School (Indian Hills)
Pearson (Englewood)
Pine Grove Elementary (Parker)
Pinnacle Charter School (Federal Heights)
Place Bridge Academy Annex (Denver)
Platte Valley High School (Kersey)
Platte Valley Middle School (Kersey)
Polaris Expeditionary Learning School -middle level (Fort Collins)
Polaris at Ebert Elementary School (Denver)
Polton Community Elementary School (Aurora)
Ponderosa Elementary School (Aurora)
Poudre River Public Library (Fort Collins)
Prairie Winds Elementary (Monument)
Prairie Winds Elementary School (Monument)
Preston Middle School (Fort Collins)
Prospect Ridge Academy (Broomfield)
Rampart High School (Colorado Springs)
Range View Elementary (Windsor)
Rangeview High School (Aurora)
Red Hawk Ridge Elementary (Centennial)
Redstone Elementary School (Littleton)
Renaissance Expeditionary Learning Outward Bound School (Castle Rock)
Rockrimmon Elementary School (Colorado Springs)
Rocky Heights Middle School (Lone Tree)
Rocky Mountain Academy of Evergreen (Evergreen)
Rocky Mountain H.S. (Fort Collins)
Rolling Hills Elem (Aurora)
Rolling Hills Elementary (Aurora)
Ryan Elementary (Westminster)
SOROCO High School (Oak Creek)
STEM Launch (Thornton)
STEM Launch K-8 (Thornton)
STEM Magnet Lab (Thornton)
STEM Magnet Lab (Northglenn)
STEM Magnet Lab School (Northglenn)
STEM School & Academy (Highlands Ranch)
STRIVE Preparatory Schools (Denver)
Sabin Middle School (Colorado Springs)
Sabin World Elementary School (Denver)
Scott Elementary School (Colorado Springs)
Secrest Elementary (Arvada)
Severance Middle School (Windsor)
Shelton Elementary (Golden)
Sierra Elementary (Arvada)
Sierra Middle School (Parker)
Silt Branch Library (Silt)
Silver Creek Elementary (Brighton)
Silverton Public School (Silverton)
Skyview Academy (Littleton)
Skyview Elementary (Thornton)
Skyview Elementary School (Thornton)
Skyview School of STEM (Windsor)
Slavens K-8 School (Denver)
Soaring Hawk Elementary (Castle Rock)
Soda Creek Elementary (Steamboat Springs)
South Park High School (Hartsel)
South Routt Elementary (Meeker)
Southeast Christian School (Parker)
Southern Hills (Boulder)
Southern Hills Middle School (Boulder)
SouthernHills Middle Boulder Co 80305 (Boulder)
St. John the Baptist Catholic School (Longmont)
St. Paul Catholic School - Pauline Memorial (Colorado Springs)
Steamboat Springs High School (Steamboat Springs)
Stein Elementary (Denver)
Stem School and Academy (Littleton)
Strawberry Park Elementary (Steamboat Springs)
Swansea Elementary School (Denver)
Tavelli Elementary School (Fort Collins)
Telluride Intermediate School (Telluride)
The Academy (Westminster)
The Academy k-2 (Denver)
Thompson School District (Loveland)
Thompson School District, Ponderosa Elementary School (Loveland)
Timber Trail (Castle Rock)
Tozer Primary School (Windsor)
Trail Ridge Middle School (Longmont)
Trailblazer Elementary (Colorado Springs)
University Park Elementary (Denver)
University Schools (Greeley)
University of Colorado at Boulder (Boulder)
Ute Pass Elementary (Manitou Springs)
Ute Pass Elementary (Cascade-Chipita Park)
Vail Mountain School (Vail)
Van Buren Elementary School (Loveland)
Village East Elementary (Aurora)
Vineland Middle School (Pueblo)
Walt Clark Middle School (Loveland)
Warren Tech High School (Lakewood)
Welby Montessori School (Denver)
Weld RE-4 School District; Windsor/Severance Colorado (Windsor)
West Jefferson Elementary School (Conifer)
West Leadership Academy (Denver)
West Middle School (Grand Junction)
West Woods Elementary School (Arvada)
Westgate Elementary (Denver)
Westminster High School (Westminster)
Wilmot Elementary (Evergreen)
Windsor Middle School (Windsor)
Winona Elementary School (Loveland)
Woodland Park Middle School (Woodland Park)
Woodmen Hills Elementary School (Peyton)
Woodmen-Roberts Elementary School (Colorado Springs)
Yampa Valley High School (Steamboat Springs)
Zion Lutheran School (Brighton)
aspen middle school (Aspen)
dsst cole ms (Denver)
hallett (Denver)
patriot learning center (Peyton)
summit high school (Frisco)

Learn more:

Hour of Code

Computer Science Education Week

Tags:  education  STEM 

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AI Accelerator Grants Deadline Extended to Nov. 3

Posted By Wendy Nkomo, Colorado Technology Association (CTA), Thursday, October 30, 2014
AI Accelerator Grants Deadline Extended toNov. 3

The application deadline forAdvanced Industries Accelerator Grant Programssecond grant cycle for fiscal year 2015have been extended from Nov. 1 to Monday, Nov. 3, 2014 at Noon Mountain Time. The extension will align the cycle with the first business day of the quarter.

Online applications and information regarding Proof of Concept and Early-Stage Capital & Retention grant applications are available online at

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Come to Colombia with OEDIT!

Posted By Andrea Guendelman, Colorado Office of Economic Development and International Trade (OEDIT), Tuesday, October 14, 2014

Colombia!DECEMBER 15– 18, 2014

Where international business, high-impact networking,local connections, and adventure collide.

To learn more

Save your spot today.

Colombia!December 15-18, 2014

AIRFARE to and from your travel destinations is NOT included.

ColombiaTrip Travel

Monday December15, 2014

Arrive in Bogota atThe Charleehotel in the heart of the city.

Spend the day meeting with different actorschosen based on attendee interests, including:
-selected Government agencies;
-Innpulsa and
-selected Colombian companies

Enjoy an authentic Colombian meal together.

Tuesday December 16, 2014

Travel to Medellin, Colombia’s second largest city and named by the Wall Street Journal in 2013 as the “innovative city of the year”.

We’ll spend the day meeting withRuta Nand selected companies and government officials.

The day will conclude with a tour and group dinner with a surprise guest.

Wednesday,December 17, 2014

On our final day together we’ll have meetings with thePro Antioquia Foundation and then return to Bogota in late afternoon.

Thursday,December 18, 2014

We will organize tailoredone to one meetings to conclude our trip.



Meet Andrea Guendelman

Andrea is the Senior Business Manager at the Office of Economic Development and International Trade and a Lecturer at Colorado University Law School where she teaches Corporations and is spearheading an initiative to add a social entrepreneurship/impact investing center. She is a sought after consultant to diverse businesses and organizations with a social mission, focusing in US Hispanics, Latin America and women.Read More >

Meet BárbaraSilva

Bárbara is a global-minded entrepreneur with interdisciplinary training in the field of organizational psychology, business strategy, innovation and entrepreneurship.She has lived in Mexico, Denmark and the United States and is the founder of BSTinnovation, a networks builder that bridges innovation business opportunities from Silicon Valley to Latin-America.Read More >

This is a high-touch experience, which is why we’re limiting registration .Grab one of the coveted spotstoday!

Ready for your Latin American adventure?

These trips are designed to provide you the contacts, information, and resources you need to take the next step, which may mean starting a business inLatam, moving your business toLatam, or finding aLatampartner to establish your presence in the region. Therefore, we are providing the following during your stay:

  • Lectures and workshops
  • Group discussions
  • Structured networking
  • Transfer of knowledge about industry specific networks
  • Meetings with though leaders, investors, and innovators
  • One-on-one consulting
  • Dinners with political figures, influencers, and thought leaders
  • Select tours and expeditions

By the end of your trip, you’ll have a plan for what to do next and the people who can help get you there.

World travel looks good on you.



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National Cyber Security Awareness Month 2014

Posted By Wendy Nkomo, Colorado Technology Association (CTA), Thursday, October 2, 2014

The Internet is part of everyone’s life, every day. We use the Internet at work, home, for enjoyment, and to connect with those close to us.

However, being constantly connected brings increased risk of theft, fraud, and abuse. No country, industry, community, or individual is immune to cyber risks. As a nation, we face constant cyber threats against our critical infrastructure and economy. As individuals, cybersecurity risks can threaten our finances, identity, and privacy. Since our way of life depends on critical infrastructure and the digital technology that operates it, cybersecurity is one of our country’s most important national security priorities, and we each have a role to play—cybersecurity is a shared responsibility.

National Cyber Security Awareness Month is designed to engage and educate public and private sector partners through events and initiatives with the goal of raising awareness about cybersecurity and increasing the resiliency of the nation in the event of a cyber incident. October 2014 marks the 11th Annual National Cyber Security Awareness Month sponsored by the Department of Homeland Security in cooperation with the National Cyber Security Alliance and the Multi-State Information Sharing and Analysis Center.

 Attached Thumbnails:

Tags:  cybersecurity 

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Computer Science - workshops for grades K-5

Posted By Wendy Nkomo, Colorado Technology Association (CTA), Friday, September 26, 2014 workshops for grades K-5

Last week announced the launch of the Code Studio ( platform which includes a free, computer science curriculum for K-5 students. With this new curriculum is hosting free, professional development workshops for teachers interested in bringing this curriculum back to their classrooms. Search now to find a workshop near you (US teachers only).


The workshop will cover content for all 3 courses in our K-5 curriculum and you’ll receive supplies to teach the course in your class - no cost for you! These workshops will be led by experienced K-5 Facilitators in over 60 cities across the United States and are reserved for K-5 educators and content-area teachers (librarians, tech-ed specialists, etc.)

Find a workshop near you and bring this free computer science curriculum to your class.

Learn more about the K-5 curriculum at  

Tags:  education  STEM 

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Policy Update: Ex-Im Bank Reauthorized until June 30th

Posted By Wendy Nkomo, Colorado Technology Association (CTA), Friday, September 26, 2014

Ex-Im Bank Reauthorized until June 30th
On Thursday, the Senate passed the Continuing Resolution (H.J. Res. 124) 78-22 which includes the extension of the Export-Import Bank's (Ex-Im Bank’s) charter until June 30th, 2015. Unfortunately, considering that this is a short term extension, the Bank still faces an uphill battle next year for a long term reauthorization. TechAmerica is continuing to work with Congressman Fincher (R-TN) on his Ex-Im Bank reauthorization bill.  Considering the short-term extension and the risks associated with a standalone bill for the bank’s reauthorization, we will be continuing our work and advocacy efforts to ensure that a long-term reauthorization of the Ex-Im Bank. Considering how challenging it will be to reauthorize the Bank's charter before the June deadline, we  ask that member companies continue to add a talking-point or two on the importance of their Bank when engaging with Members of Congress on the Hill and back in their respective districts. For your reference, you can find a copy of an Ex-Im Bank 101 document here

Contact Nissa Szabo to learn more about CTA's support of Ex-Im Bank,

Tags:  public policy 

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