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Brett Schklar Shares His 10 Tips to Make Your Webinar A Solid Investment With Great Returns

Posted By Elise Milam, Market Creation Group, Monday, November 7, 2011

Couldn't tune-in last Wednesday to hear Brett Schklar's highly entertaining and useful AMA webinar on how to give great webinars? That's okay, you can still download a copy of Brett's great ideas. And to make life even easier, we've recapped all the juicy bits. Read on for Brett’s "10 Tips to Make a Webinar A Solid Investment With Great Returns.” But remember it’s not just the WEBINAR, it’s part of your marketing strategy!

  1. Pick up the phone. Ensure the best voice quality by talking into it. Don’t wrestle with papers either. Your audience can hear it.

  2. Ask attendees why they signed up. Then tweak your presentation to include the answers listeners are looking for. Oftentimes groups of people will be seeking different things—that’s okay. Just be sure to address each groups' needs.

  3. Invite enough people, including friends and "friends-of-friends” (FOF).

  4. Prepare, prepare, prepare. Did we say it enough? Practicing beforehand will help keep you from rambling. It'll also keep you from going over the time limit (and possibly pissing people off).

  5. Accurately identify the right "personas,” or characters, of the people listening to you. Otherwise you won't speak to them effectively.

  6. Easy on the content. Don’t write a bible.

  7. Make it memorable! Keep your audience engaged by assuming they’re ADD because let’s face it, we all get distracted easily.

  8. Follow through by following-up with your audience. Ask them for feedback directly-- was it useful/engaging/boring? This will help you know how to present better next time.

  9. Interact! Keep your audience engaged by encouraging them to participate and interact with you by asking questions or tweeting them live to you.

  10. Ask directly during your presentation: who would like YOU (the speaker) to follow-up with them? Voilà! You've got lead.

Tags:  ads  AMA  bcast  binar  ett Schklar  ps  ReadyTalk  rket Creation Group  rketing strategy 

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