2012 DEMOgala Marketing Kit - Get noticed!
Enclosed in this kit:
- Letter from the President and CEO
- Social media calls to action and tips
- Examples of promotional copy
- A press release
Welcome from the President and CEO
2012 has been an outstanding year for the CTA community! I am very proud of the growth and transformation taking place within the Colorado technology community. We are kickin’ it and ensuring that the voice of this state’s technology community is heard on a local and national stage. We are creating conditions that will lead to innovation in our state for years to come.
I invite everyone to attend DEMOgala on October 24th-25th. I hope you will join me as I see this as an important opportunity for CTA members to come together to celebrate our industry’s accomplishments and to lay the foundation for continued growth.
The theme for this year’s DEMOgala is Velocity, and I can’t think of a more fitting word for the temperature and pulse of CTA. We are working hard to make this annual conference the best ever. A few highlights include:
- Enhanced Apex Awards Dinner on Wed, Oct 24th.A keynote address will be given by Mitra Best, Global Chief Innovation Leader for Price Waterhouse Cooper.
- DEMOgala address by Scott McNealy, Founder of Sun Microsystems and Chairman of Wayin.
- A stellar line-up of national and local speakers on relevant and timely topics in technology and business.
- New DEMO Challenge incentive competition. Watch as Colorado tech companies with groundbreaking innovation compete in live technology demonstrations for a$25,000prize.
- Not your mother’s trade show!We have gotten rid of pipe and drape and are coaching exhibitors and attendees to throw out the ties and arrive in casual, creative attire; our new open lay-out creates an interactive platform where memorable encounters and connections will be made.
- We wrap the day with ColoTechBuzz, an after-party with libations and live music from the Denver Roustabouts.
- We're psyched that DEMOgala falls within the inaugural Denver Startup Week which isa celebration of everything entrepreneurial in Denver, with tech startups on the rise!
It is our time to shine as we relentlessly pursue economic vitality and job creation. I believe that when our full community convenes for these events the spotlight will shine strongly upon us. Please get signed up and involved.
With Appreciation,
Steve Foster, President & CEO
Colorado Technology Association
4 Quick Steps to Social Media Calls to Action
Twitter – 4 Easy Steps to getting the word out about DEMOgala
1. The Twitter Hash Tag for DEMOgala is #DEMOgala
2. Tweet under your account and include @ColoTechAsn #DEMOgala and mention your involvement at the event
3. Follow @ColoTechAsn (and we’ll follow you!)
4. RT messages you find on @ColoTechAsn
LinkedIn
1. Join our LinkedIn group, - "Colorado Technology Association Community”
2. Create a post about your involvement with DEMOgala.
3. Comment instead of "like” to others who post about DEMOgala to keep the buzz going.
4. Spread the news about DEMOgala to all your Groups.
Facebook
Does your company have a presence on Facebook?
· Create a DEMOgala invitation with your company’s involvement and invite your followers
· Post a comment about your involvement at DEMOgala and remind your viewers that DEMOgala is popular and could sell-out early. Register now!
· Do you have pictures of past DEMOgala events to share? If so post them to FaceBook. Need pictures? Let us know and we will send you ours.
Wayin
· Follow the user "Colorado Technology (@ColoTechAsn)
· Post a question about something related to your involvement at DEMOgala
Email Signature line
Proud sponsor of Colorado Technology Associations 8th Annual DEMOgala. Find how your business can gain velocity at this signature event. Link to: www.DEMOgala.com
Promotional copy
We suggest the following promotional copy for emails to your network about your involvement at DEMOgala. This includes media alerts, press releases, and/or on social media sites, such as LinkedIn and Facebook.
##
Mark your calendar for October 25th, 2012 for Colorado Technology Associations 8th annual DEMOgala. The Colorado innovation technology event of the year highlights technology entrepreneurs across the state and provides endless opportunities for its exhibitors, sponsors and attendees. (Company Name) will be exhibiting and promoting our (product information).
Save money and register early at: www.coloradotechnology.org/page/DEMOgala
##
We are a proud sponsor (exhibitor) of Colorado Technology Associations 8th annual DEMOgala with keynote Scott McNealy, former chairman/CEO of Sun Microsystems who was the early pioneer of today’s Cloud back in the 80’s and open sourced computing, including the launch of Java.
This popular event is likely to sell out so register early at: www.coloradotechnology.org/page/DEMOgala
##
"The Network is the Computer,” was first phrased by Scott McNealy when he was CEO at Sun Microsystems. Hear what he has to say about the velocity of technology at Colorado Technology Associations 8th annual DEMOgala and drop by at our booth to learn more about (list product or service).
This popular event is likely to sell out so register early at: www.coloradotechnology.org/page/DEMOgala
##
We are sponsoring Colorado Technology Associations 8th annual DEMOgala (Include personal statement of business or connections gained from event) This popular event is likely to sell out so register early at: www.coloradotechnology.org/page/DEMOgala
The following press release was sent out on 7.12.2012
Please feel free to use the following press release as a template for your company’s own release to the media. If you would like a quote from Steve Foster, please write a quote and send this to Cathy Lurie @ clurie@coloradotechnology.organd we will review this immediately for you to use.
Press Release
FOR IMMEDIATE RELEASE Contact: Cathy Lurie
Date: 7/12/2012 Media Relations
303.592.4069
clurie@coloradotechnology.org
Former CEO of Sun Microsystems and Chairman of Wayin to Speak at DEMOgala in October
Scott McNealy to Discuss Colorado’s Innovation and Technology
DENVER – July 12, 2012 –Scott McNealy, former chairman/CEO of Sun Microsystems and one of the early pioneers of open sourced computing including Java and distributive networked environments, which today in essence we refer to as the Cloud, will be Colorado Technology Association’s (CTA) keynote at their 8thAnnual DEMOgala.
McNealy, who launched the phrase "The Network is the Computer,” while he was CEO at Sun Microsystems, a phrase now trademarked by Oracle, is currently the Chairman and investor at Wayin, a Denver-based enterprise social media company.
"Colorado entrepreneurs are making a dynamic name for themselves in the world of technology and innovation,” said McNealy."I have been watching Colorado grow as a key player in this area and know from personal experience with my latest venture, Wayin, that this state is a great place to start a business.”
McNealy, who is sought after nationally to talk on the subject of technology innovation will discuss why entrepreneurs are choosing Colorado as the place to build and grow their businesses. Colorado’s technology community will benefit from hearing Scott’s insights.
DEMOgala provides selected start-ups the opportunity to demonstrate their technology solutions to an audience of more than a thousand highly influential participants, including funders, CEO’s and policy makers.This platform has helped start-up companies receive funding as a result of their demos and make connections.
DEMOgala is an anchor event within an entire week of activities surrounding Startup Denver that will be kicked-off by Denver Mayor Michael Hancock on October 22nd. At DEMOgala, select startups will demo their products for a chance to win $25,000.
CTA will be using Wayin at DEMOgala to amplify the dialog among participants, presenters and exhibitors.
Additionally, the annual Apex Awards will be hosted by CTA on Oct 24.
Aimee Sporer, former CBS4 anchorwoman,will be the M.C. for the two day event along with Steve Foster, CTA President & CEO.
DEMOgala
When:Oct. 25, 2012
Time: 7:30 a.m. – 6:00 p.m.
Where:Downtown Denver Sheraton
Apex Awards
When: Oct. 24, 2012
Time: 5:30 p.m. – 9:00p.m.
Where: Downtown Denver Sheraton
###
About Colorado Technology Association:
The Colorado Technology Association represents Colorado’s technology industry. The technology industry is one of the fastest growing in Colorado, ranked third in the nation in high-tech workers with more than 100,000 highly paid tech professionals. We also work nationally to ensure Colorado’s technology voice is heard, through TECNA, a coalition of technology associations across the United States and Canada, as well as with TechAmerica, the national lobbying organization for federal issues. Since 1994, Colorado Technology Association has been involved in legislative issues and public policy to represent the technology industry in Colorado, and provides more than 50 programs, events and connections to support this industry.For more information on Colorado Technology Association please call (303) 592-4070 or visit ColoradoTechnology.org
DEMOgala logo
Print to Page
