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Create & Market a Stronger Colorado Brand

Industry Branding refers to:
  • The reputation that the industry in Colorado has on a national and global level—what level of "awareness in the marketplace” does the industry possess.
  • The awareness of the industry locally and the affect on the ability of companies in the industry to attract potential employees, entrepreneurs or investors.
  • The reputation that the industry has among the general public and policy-makers in Colorado and the associated effect on policy.

Did you know?

CNBC ranked Colorado fifth in "America's Top States for Business" in 2011. The state ranked especially high for business friendliness, economy, and access to capital. In addition, Forbes ranked Colorado first for labor prospects and fifth overall in its 2011 "Best States for Business" report.


In 2011, the Colorado Technology Association announced new branding aimed at more clearly defining who our community is and was a perfect evolution from our roots as the Colorado Software Association.

In 2012, great strides have been made to spread the word about CTA and it's community including trips to California, participation in a national roving technology summit as their keynote speaker, to becoming an alliance to the National Center for Women in Technology (NCWIT). The results are showing as our registered members continues to grow.

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